The Gentleman Magazine Issue 15 | June 2019 | Page 28

LEXUS HELPS SAVE THE UNIVERSE IN SONY PICTURES’
MEN IN BLACK: INTERNATIONAL
To complete their missions, the Men in Black need vehicles with
the horsepower for high-speed pursuits, the most advanced
alien-fighting technology and sophisticated styling befitting
the most exclusive group of secret agents in the galaxy. Lexus
is pleased to fill that role as the official vehicle supplier to Sony
Pictures’ Men in Black: International, which is due to open in
US cinemas from 14 June 2019.
The Men in Black have always protected the Earth from the
scum of the universe. In this new adventure, they tackle their
biggest, most global threat to date: a mole in the Men in Black
organisation.
Lexus vehicles are the official global fleet of Men in Black
agents in the film. The Lexus RC F (the US 2020 model) stars
as the Men in Black agents’ vehicle of choice for their high-
velocity pursuits. The luxury sports coupe recently underwent
an exciting change, making it faster, lighter and even more
ready to transport the Men in Black as they save the universe;
in the film, it also boasts some pretty amazing alien tech. The
Lexus RX Hybrid and Lexus LX SUVs are also featured in alien
encounters in scenes in the film.
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“We’ve added some advanced capabilities to the RC F to assist
the Men in Black agents, creating a truly one-of-a-kind alien
fighting machine,” said Lisa Materazzo, Vice President of Lexus
Marketing. “We can’t wait for moviegoers to see the RC F as
they’ve never seen it before.”
The collaboration between Lexus and Sony Pictures’ Men in
Black: International includes integration in the film, a co-
branded TV spot, a custom Men in Black RC F and sponsorship
of the film’s premiere.
“We’re excited to collaborate with Lexus on this multi-tiered
campaign in support of Men in Black: International,” said
Jeffrey Godsick, Executive Vice President, Brand Management
and Global Partnerships, Sony Pictures Motion Picture Group.
“The Lexus RC F sports coupe provides the perfect vehicle for
our team of Men in Black agents, led by Chris Hemsworth and
Tessa Thompson as they protect the galaxy.”
, Securing the Internet of Things”