The Gentleman Magazine Issue 14 | April 2019 | Page 8
HUBLOT LOVES ASPEN!
Swiss watchmaker Hublot celebrated its new partnership with
Aspen Snowmass, one of the most prestigious ski destinations
in North America, as the Official Timekeeper and resort
partner alongside friend of the brand, Olympic Gold Medalist,
and world champion, Bode Miller.
Bode Miller, Olympic Gold Medalist and Hublot Friend of
the Brand commented: “I am excited to be here in Aspen with
Hublot, a brand I’ve called family since 2010, as they deepen
their relationship with the world of skiing here in the U.S.!”
Hublot’s 360° partnership – a first for the watchmaker with a
US resort – includes clocks present at prominent locations in
the Aspen Snowmass including the Sundeck, Elk Camp, Chair
Nine in The Little Nell, and the Cloud Nine Alpine Bistro
mountain restaurant. Bode wore the brand’s Big Bang Unico White Ceramic 45mm
timepiece on the slopes, featuring the brand’s HUB1242
UNICO in-house flyback chronograph movement with
patented quick-release strap system. Originally introduced in
a 45mm style, Hublot recently presented the 42mm version in
Geneva this past January.
The breathtaking Aspen landscape served as the backdrop
for the day of activities, which included private ski lessons, a
trip on the Silver Queen Gondola, light refreshments at the
Buckhorn Cabin, and lunch at The Aspen Mountain Club
whilst passing by Hublot clocks en route. To cap the day of
celebrations, CEO Ricardo Guadalupe hosted a “Switzerland
Meets Aspen” traditional dinner with Bode Miller at Casa Tua,
where guests toasted to a successful day on the slopes over
fondue and raclette. In addition to this partnership, Hublot has developed strong
relationships with leading luxury ski resorts around the world
including Courchevel 1850 in the French Alps and Zermatt,
where Hublot opened a chalet-styled boutique in both villages,
released dedicated limited editions, and signed partnerships
with iconic actors and venues affiliated with both resorts.
Aspen Snowmass now joins the Hublot portfolio sharing
the same ambition of being “first, unique and different” and
celebrating ski culture.
Ricardo Guadalupe, CEO of Hublot shared: “Aspen Snowmass
joins Hublot’s prestigious portfolio of top ski destinations
around the world, reinforcing the brand’s relationship with
mountain culture that ties closely to the brand’s Swiss heritage.
We are proud to be here with our longtime friend of the brand
and skiing legend Bode Miller to help bring this partnership
to life!” ABOUT HUBLOT
08 | The Gentleman Magazine “Powered by
Hublot, meaning, “A different way to progress,” say those
who know this unique Swiss luxury watch company, where
each and every moment moves forward to create the future
at breathtaking speed. A dream initiated and developed by
Hublot’s Chairman Jean-Claude Biver with CEO Ricardo
, Security in Motion”