The Gentleman Magazine Issue 14 | April 2019 | Page 11
TAG HEUER ANNOUNCES FORMULA E DRIVER
JEAN-ERIC VERGNE AS ITS NEW BRAND AMBASSADOR
TAG Heuer, Founding Partner and Official Timekeeper of
the ABB FIA Formula E Championship, welcomes Jean-Éric
Vergne as its newest Brand Ambassador. All the thrills, speed and excitement of racing come
together to form the perfect illustration of TAG Heuer’s
#DontCrackUnderPressure motto.
TAG Heuer underscores its involvement in motor racing and
passion for avant-garde technology with a new partnership
within Formula E. In addition to its Official Timekeeper role
for the exciting and innovative automobile race, the brand also
welcomes one of the championship’s most talented drivers,
Jean-Eric Vergne, to its league of Brand Ambassadors. Minna Philipson, VP Brand & Communication TAG Heuer,
said: “We are very excited to welcome Jean- Éric Vergne to the
TAG Heuer family. From our beginning in 1860, TAG Heuer
has always been a key player in motor racing, with breakthrough
timekeeping innovations and visionary collaborations with
some of the most legendary drivers. Today, we write a new
chapter of this history with the very talented Jean-Eric Vergne,
embodying our #DontCrackUnderPressure spirit and avant-
garde values”.
Jean-Éric Vergne is a French racing driver who has competed
in the ABB FIA Formula E Championship since its creation in
2014. He became the Formula E Champion during the 2017-
2018 season and will be racing to defend his title.
TAG Heuer is a Founding Partner of Formula E and has been
the Official Timekeeper since the inception of the sport in 2014.
The “E” in Formula E stands for electric, energy, environment,
engineering and entertainment. A fusion of technology, sports,
science, design and music, Formula E offers a glimpse into the
exciting future of motor sports and beyond. There’s no exhaust,
no gasoline, no smell of burning rubber: the air is clean and
pure, but the competition is fierce. When innovation and
excitement collide, the possibilities are endless.
Jean-Eric Vergne also added: “It’s an honor and a joy to be
part of the TAG Heuer family, and to represent the values
this Maison stands for. I’ve known TAG Heuer for a long
time, and have always been attracted to their involvement in
motor racing, their performances, their strong ambition to do
things their own way. As a driver, I’m also challenging myself
every day, and understand more than anyone else I believe the
#dontcrackunderpressure!”
#DontCrackUnderPressure is much more than just a claim –
it’s a state of mind. Find out more at www.tagheuer.com
The Gentleman Magazine | 11