The Gentleman Magazine Issue 12 | December 2018 | Page 63

The Grafton Barber Essential Guide to Grooming & Etiquette
“They’re fabulous, wonderful people and I’ve never laughed
as much as I do with them… As the Grafton Barbers, they’ve
managed to marry old-fashioned barbering to the modern
world. It requires a particular skill: these are boys who were
raised as the sons of a barber and the craftsmanship involved
in that profession is often overlooked.“
- James Nesbitt
Last year, barbershops were the fastest-growing type of
consumer premises in Britain. Gentlemen of the twenty-first
century know it’s as important to be well groomed as it is to
be well versed in the arts of conversation, dating and personal
style.
Established in 1961, the Grafton Barber is the UK and Ireland’s
largest chain of family- owned barbershops. Its co-founders,
Conor McAllister and Hugh McAllister, have combined a
mastery of time-honoured skills and on-point style awareness
to build a standout barbershop chain that gets top marks for its
service and product range from a star-studded list of celebrity
clients including Sir Michael Caine, Saoirse Ronan, Dennis
Hopper and Colin Farrell.
With nearly 60 years of grooming and entrepreneurial
expertise, the Grafton Barber name is synonymous with their
unique philosophy, which extends beyond hair and beard
styling, to first impressions, fashion, workplace protocol and
how to be a gentleman. Complemented by illustrations and
photographs, The Grafton Barber Essential Guide to Grooming
and Etiquette offers expert guidance, trade secrets, exclusive
tips and essential life-hacks that will help you excel at work, at
play and in all your relationships
The book has lots of great pull out pieces available for press
including:
• 5 principles on the art of conversation
• Top 10 Skincare tips (with four things to watch out for)
• Shaving do’s & don’ts: Seven steps to the perfect shave
• Essential Haircare advice for all ages, from the under 5’s to
70’s and beyond
• Foolproof Style guide specifics & Style Faux Pas
• 12 first impression must-dos
• Workplace protocol: the unspoken codes
• 10 Digital commandments
• 5 easy ways to maximize your own personal network & how
to handle awkward social situations
• The motto of new chivalry and first date faux pas
ABOUT THE AUTHORS
Conor McAllister and Hugh McAllister are the co-founders of
the Grafton Barber, a standout barbershop chain that gets top
marks for its service and product range from a star-studded list
of celebrity clients including sir Michael Caine, saoirse ronan
and Colin Farrell.
Caitlin McBride, proud resident of dublin, is executive style
editor at independent.ie, ireland’s biggest news site.
Price: RRP £12.99
The Gentleman Magazine | 63