The Gentleman Magazine Issue 12 | December 2018 | Page 15

A limited edition of 500 pieces, available exclusively in TAG
Heuer boutiques and at www.tagheuer.com
Hiroshi Fujiwara could only approach his latest collaboration
the way he approaches every project: with a unique vision and
the sole objective of creating something he loves.
Following brand collaborations that became iconic fashion
references and recent ventures such as the POOL Aoyama and
THE CONVENI concept stores, the internationally renowned
Japanese streetwear designer, influencer, musician and founder
of Fragment has designed a brand new outfit for the iconic
TAG Heuer Carrera.
As both brands share a truly disruptive avant-garde spirit,
Hiroshi Fujiwara’s Fragment joined forces with TAG Heuer to
redesign the Carrera.
“Hiroshi Fujiwara is the ideal partner to reinterpret this
iconic model,” said non-executive chairman of the LVMH
watchmaking division, Jean-Claude Biver. “We were more than
happy to give him complete freedom with the design.”
After an initial meeting and a deep dive into the product
archives of the manufacture, the designer learned about the
history of the TAG Heuer Carrera. The chronograph has
occupied pole position in the world of motor racing for 55
years, and the collection takes its name from the legendary
week-long Carrera Panamericana road race held in Mexico
during the 1950s.
With competition in its DNA, the first TAG Heuer Carrera
chronograph, designed in 1963 for drivers, was an immediate
international success thanks to the revolutionary design of its
dial. For the first time, the ring securing the dial on the case
featured the indispensable seconds scale, resulting in a larger
display and improved legibility.
Its specifications were based on well-established rules for
ergonomics and clarity: the ridged crown enabled daily
winding by hand, the push buttons were easy to move, and the
broad, minimalist dial featured clear indexes and subdivisions,
and slightly recessed counters.
This original model from 1963 was the very model chosen by
Hiroshi Fujiwara as the model to adapt and transform into a
Fragment-style masterpiece.
“We created something people are not necessarily expecting to
find in TAG Heuer’s current collection,” commented Hiroshi
Fujiwara. “There aren’t many new watches I’d want, but I’m
sure about this one!”
The TAG Heuer Carrera Heuer 02 by Fragment Hiroshi
Fujiwara stays true to the brand’s commitment to its Swiss
avant-garde spirit with a Calibre Heuer 02 automatic
manufacture movement at the heart of the model.
The watch features a new powerhouse strap design in black and
an additional black and grey NATO strap is included in the
display case. Three black counters with lacquered white hands
adorn the black dial: a minute counter at 3 o’clock, a permanent
second subdial at 6 o’clock and an hour counter at 9 o’clock.
Beige indexes and rhodium-plated hour and minute hands
with beige SuperLuminova® complement the sleek black dial,
which also features a silver flange and the famous signature
logo at 12 o’clock. The shimmering 39 mm stainless-steel case
has a special stainless-steel screw-down sapphire caseback,
specially engraved with its limited-edition number.
A true Hiroshi Fujiwara original – as much a celebration of
Japanese design as it is of its own disruptive design pedigree –,
the TAG Heuer Carrera Fragment opens a new chapter in the
ongoing TAG Heuer Carrera saga.
The Gentleman Magazine | 15