The Gentleman Magazine Issue 10 | August 2018 | Page 8

THE VACHERON CONSTANTIN BOUTIQUE IN MILAN
Vacheron Constantin has opened its first Boutique in Milan in
partnership with Pisa Orologeria, at number 9,
Via Verri in the heart of the “Quadrilatero”, the city's fashion
and luxury district.
The Boutique represents a new area of communication, a lively,
vital place where the Maison will hold events and audiences
in order to open up the world of Vacheron Constantin's High
Watchmaking to a cosmopolitan, passionate audience of
connoisseurs.
“This Boutique will be a place to cultivate a passion for high-
end watches, focussed on excellence”, says Marco Pagani, Brand
Manager of Vacheron Constantin Italy. "We want to offer our
Italian clients, as well as the international customers who are
frequent visitors to Milan, a single exclusive context where they
can gain a complete understanding of the subtile combination
of modernity and tradition that sets us apart.”
"The new Vacheron Constantin Boutique offers a unique tool
for showcasing the Maison, which will allow us to offer our
clients a unique experience”, says Maristella Pisa, President of
Pisa Orologeria.
Designed by the Architect Filippo Gabbiani from Kokai
Studios, the Boutique, which is arranged over two floors, was
conceived with meticulous attention to detail, in the spirit of
excellence that characterises every timepiece by the Geneva-
based Maison. The ground floor is organised to host the
display of collections that represent the Maison's watchmaking
expertise, while the upper floor is home to an elegant area
inspired by the Vacheron Constantin lifestyle and dedicated to
High Watchmaking enthusiasts.
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