Sony Electronics Launches MASTER Series TVs with Exclusive Netflix Calibrated Mode , Bringing Studio-quality Picture Mastering to the Living Room
Sony Electronics , Inc . has announced Netflix Calibrated Mode — available exclusively on the new Sony MASTER Series A9F OLED and Z9F LCD TVs — to ensure cinematic fidelity for the viewing experience on Netflix . Developed by Sony picture quality engineers , in collaboration with Netflix color scientists , Netflix Calibrated Mode delivers picture quality approaching that of a master monitor used for standard reference in motion picture production studios . With one simple menu setting , Netflix members can enjoy precise colors and accurate dynamic contrast , as seen through the eyes of the creator . This is especially evident when watching visually spectacular shows such as the Netflix original series " Lost in Space ," with otherworldly landscapes and creatures draped in atmospheric lighting .
Sony MASTER Series Z9F LED with Netflix Lost in Space
" In recent years , we have seen great advances in technology that have made an unprecedented impact on the way TV and film entertainment is consumed ," said Mike Fasulo , president and chief operating officer of Sony Electronics North America . " Both Sony and Netflix have been pioneering the industry in terms of content production and distribution , working directly with creators to bring their stories to entertainment lovers around the world . Sony and Netflix have put much effort into developing and supporting cutting-edge technologies , such as 4K picture resolution , high dynamic range ( HDR ) and Dolby Atmos™ sound that allow film professionals to authentically express their vision for fans to enjoy in their homes around the world ."
" While recently watching ' Lost in Space ,' I was struck by the vivid landscapes : lush forests , shadowed snowfields , and other visual elements that pulled me more deeply into the Robinsons ' adventures ," said Scott Mirer , vice president , device partner ecosystem , Netflix . " We can ' t wait for our members around the world watching on Sony ' s new MASTER Series TVs to get this fantastic experience and — for the very first time — to deliver studio-quality picture mastering to the living room with Netflix Calibrated Mode ."
Sony MASTER Series is comprised of two new televisions – the A9F OLED TV and the Z9F LED TV . Drawing on Sony ' s half-century of TV engineering expertise , the MASTER Series delivers Sony ' s highest quality picture possible in a home setting . It comes with a variety of smart features and is the only series of TVs that offers Netflix Calibrated Mode .
Pricing and Availability The MASTER Series A9F and Z9F will be available across North America in the fall of 2018 , with pricing and retail availability to be announced later .
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