The Gentleman Magazine Issue 10 | August 2018 | Page 40
CHAMPAGNE LANSON SECURES FIVE MORE YEARS AS
‘OFFICIAL CHAMPAGNE PARTNER’
TO THE CHAMPIONSHIPS, WIMBLEDON
Following on from another successful year at the prestigious
international tennis Tournament, The House of Lanson has
welcomed the announcement by the All England Lawn Tennis
and Croquet Club (AELTC) that Lanson will retain its status
as ‘Official Champagne Partner’ to The Championships,
Wimbledon for another FIVE years.
2018 was the 258-year-old Champagne House’s 17th-year
as the ‘Official Champagne Partner’ to The Championships,
Wimbledon. This new agreement will see Lanson’s relationship
extend to 2023.
Beavis continues: “We are delighted that our partnership with
The Championships, Wimbledon will continue to develop for
a further five years. Not only does the Club’s ethos mirrors our
own, but we also know that our unique style of Champagne
is liked and enjoyed by customers year after year at the
Tournament. Five more years is proof positive that this is a
relationship built on trust and respect. We have exciting plans
afoot and we know that our unique bond will allow us to grow
together domestically and internationally.”
Lanson already has a 41-year relationship with the prestigious
Tournament.
Paul Beavis, Managing Director, UK & International says: “As
a brand that embodies excellence, innovation and celebrates
achievements, we are proud of our relationships and our
selective annual sponsorship programme - but above all, we
are most proud of our association with The Championships,
Wimbledon.”
The House of Lanson was also invited to create an exclusive
design of its Green Label Brut Organic Cuv e to commemorate
the 150th celebrations of the All England Lawn Tennis &
Croquet Club. This exclusive Cuv e was served at this year’s
Tournament and it will continue to be served at all Official
150th AELTC events throughout 2018 and will only be
available to members of the Club.
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