The Gentleman Magazine Issue 10 | August 2018 | Page 35
AUDI AT FORMULA STUDENT GERMANY:
AT RACE SPEED TOWARDS THE FUTURE
The mobility of the future is electric and automated. That trend
is also reflected in this year’s Formula Student Germany (FSG)
event in Hockenheim. Audi’s focus there will be solely on the
“Electric” and “Driverless” categories. On August 6, three
teams of students will be out to collect points for the brand with
the Four Rings, in the disciplines of costs and manufacturing,
engineering design, energy efficiency and acceleration, among
others. The young design engineers will meet 3,500 other
young scientists from 23 nations.
Since 2007, Audi has been supporting young people with a
talent for motorsport with their participation in Formula
Student. Between August 6 and 12 this year, the design
competition will once again take place at the Hockenheimring:
“Innovations happen here. Anyone who shows pioneering
spirit and commitment to the team at Formula Student will
have all the qualities that we value also at Audi,” stated Antje
Maas, Head of International Personnel Marketing. “This is
why we are continuing our involvement – with a new focus
this year.”
The four racing cars that were designed with the help of the
Four Rings will this time compete in “Formula Electric” and
“Formula Driverless.” Together with the TUfast Team from
Munich, the Schanzer Racing Team from Ingolstadt and
the University Racing Team from Eindhoven, Audi is thus
deliberately focusing on the most important technologies of
the future.
Within the context of the “Audi.Vorsprung.2025” strategy,
the company has set itself the goal of becoming the leading
premium supplier in the field of electric mobility. Audi intends
to launch more than 20 electrified models in close succession
by 2025. And the car manufacturer plans to produce the first
autonomous electric car based on the show car Audi Aicon by
the year 2021. Top experts from 25 nations are already working
on the development of technology for autonomous driving at
the Munich-based subsidiary, Autonomous Intelligent Driving
GmbH. In the medium term, the Audi subsidiary plans to
bring up to 600 experts on board.
“We are currently experiencing great dynamism. Young
engineers and IT experts therefore have the best opportunities
to think ahead and to shape change also at Audi,” added Antje
Maas.
At Hockenheim, FSG participants and visitors will be able
to learn more about the innovative jobs on offer at Audi in a
personal dialog. Personnel marketing advisors will be available
to talk to at an exhibition stand in the FSG Forum. In addition,
interested parties will be able to meet professionals who are
developing autonomous driving at Audi. Furthermore, experts
from the company will once again be in the pit lanes and on the
track as jurors, to support the student teams with advice and
plenty of experience.
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