Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the
Endurance Pro IRONMAN watches , a special series of Breitling ’ s ultimate athleisure watch . The result is a set of perfectly lightweight and lighthearted luxury sports watches combining high precision , innovative technology , and vibrant , colorful design . The launch features two exciting new watches : a red version available globally at all Breitling boutiques and retailers and at www . breitling . com for sports and timekeeping enthusiasts , and a black and gold piece exclusively available for IRONMAN ® race finishers . Additional models reserved for the IRONMAN community are planned for the coming months .
In 2019 , Breitling and IRONMAN had already launched the highly successful Breitling Superocean IRONMAN Limited Edition . This new partnership kicks off a long-term collaboration with Breitling becoming the new Official Luxury Watch of IRONMAN .
To celebrate the partnership and offer a first look at the watches , a special event was held at the Breitling Boutique in Beverly Hills last night , co-hosted by Breitling USA President Thierry Prissert and President and CEO of The IRONMAN Group Andrew Messick . In attendance as special guests were IRONMAN Hall of Famer and 1997 IRONMAN World Champion , Heather Fuhr ; IRONMAN
Ambassador and the first person with Down syndrome to finish an IRONMAN , Chris Nikic ; IRONMAN Hall of Famer and the Voice of IRONMAN , Mike Reilly ; and professional IRONMAN triathlete Ben Hoffman , who was also on hand to celebrate the new watches as well as his recent partnership with Breitling as a local ambassador in the US . Since turning professional in 2007 , Hoffman has won numerous IRONMAN , IRONMAN 70.3 and National Championship victories .
“ IRONMAN truly reflects our core values of performance and endurance . We ’ ve designed this to be an ideal watch for elite athletes as well as a casual , everyday sports chronograph for active people who want that winning combination of performance and luxury ,” said Breitling CEO Georges Kern .
This eye-catching watch perfectly captures the energetic and versatile spirit of the iconic IRONMAN Triathlon Series , finds Kern along with Andrew Messick , President and CEO of The IRONMAN Group .
“ We ’ re thrilled to continue our partnership with such an exceptional and well-respected watchmaker . After the success of our collaboration in 2019 , we are pleased to partner with Breitling in creating this new watch which embodies the strength and tenacity of IRONMAN triathletes ,” says Messick .
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