It offers customers a striking and versatile wristwatch to enhance their individual lifestyle , from daily connected services to immersive sports experiences . Feel the thrill of progress with the TAG Heuer Connected and Super Mario interactive watchface Thanks to the TAG Heuer Connected , action is at the heart of this TAG Heuer x Super Mario collaboration .
This brand-new digital creation , combining luxury and sport with fun features along the way , encourages the wearer to get out and about and step up their physical activity with Mario , to be rewarded by the pleasure and satisfaction of marking their progress .
Mario himself is always on the move , whether he ’ s running and jumping , or playing sports like golf and tennis . His upbeat and active personality will encourage wearers of this smartwatch to enjoy moving too .
With its watchface , which becomes livelier and more animated the more the wearer is active , this edition of the TAG Heuer Connected changes as its user makes progress , for a fun and motivating way of keeping active throughout the day .
The animations are based on the gamification rewards system : Mario greets you with a welcoming salute in the morning and as the day progresses and you rack up your step count , you unlock rewards at each stage of your daily target – 25 %, 50 %, 75 % and 100 % – a different animation plays out on the dial . These take the form of Super Mario ’ s famous objects : at 3 o ’ clock the Super Mushroom that makes Mario grow , at 6 o ’ clock the Pipe that allows him to travel fast and at 9 o ’ clock the Super Star that makes him invincible lights up ! And when you reach 100 % of your daily step count target , Mario climbs the Goal Pole , another iconic feature of the video game .
The idea is inspired by the famous “ easter egg ” concept that all gamers know very well , which consists of hiding features and surprises as a bonus in video games .
The interactive watchface will be pre-installed on the TAG Heuer Connected Super Mario Limited Edition , but TAG Heuer will also make it available on other editions of TAG Heuer Connected at a later stage .
The TAG Heuer Connected x Super Mario Limited Edition
The TAG Heuer Connected Super Mario limited-edition comes packed with exclusives , both in the digital experience it delivers , and on the watch itself .
The interface has been completely redesigned in the Super Mario colours . For this limited edition , TAG Heuer ’ s famous Connected watchfaces have been reinterpreted with Super Mario special versions , four dials revisited to include special details associated with Super Mario .
The Timekeeping watchface was reskinned using the retro elements from the 1985 version of Super Mario Bros . with Mario , all in pixels . Also , two versions of the Heuer 02 watchface were created exclusively for this edition : a fun rendition using Super Mario ’ s iconic red and blue colours , and a more classic one with subtle touches of Super Mario ’ s red cap . Lastly , the Orbital watchface had its neural network replaced by Super Mario ’ s iconic elements rotating in a beautiful and mesmerizing movement .
On the exterior as well , the TAG Heuer Connected Limited Edition was designed with exclusive and subtle references that will delight Super Mario fans . The bezel graduation , push buttons and crown logo were filled with Super Mario ’ s famous red cap ’ s lacquered colour , making the watch instantly stand out from the core collection . The bezel features three iconic symbols at the three , six and nine o ’ clock positions , in a nod to the Super Mario objects included in the dial animations that the user can unlock and discover only when achieving goals throughout the day .
The new-look steel case also comes with two novel interchangeable straps , both featuring the signature Super Mario red colour : an elegant black leather on red rubber and a sporty alternative in matching red perforated rubber . The M symbol of Mario is engraved on the strap buckles and on the crown . Lastly , the screw-down case-back bears the special inscription “ TAG Heuer x Super Mario Limited Edition ”.
The TAG Heuer Connected x Super Mario Limited Edition is presented in a packaging designed exclusively for this collaboration . It also comes with a travel case in Super Mario red . This edition limited to 2,000 watches will be available only in selected TAG Heuer boutiques and at www . tagheuer . com