The Gazette Lanzarote Jan 2014 | Page 91

S tage your Sale If you’re planning on showing a property, you’ve probably already thought about how to present it to best effect. But maybe you didn’t know that this is now a professional area of expertise. Home staging is a relative new field of the property market which can save you time, money and hassle when selling your home. H ome staging, or property presentation, is the process of preparing a property for sale, and helps homes sell in the shortest time and for the most money possible. It is the process of transforming a home into a desirable product that can be marketed for sale. Many buyers cannot envision themselves actually living in and enjoying a property when they look at it. Buying property is as much of an emotional decision as a financial one and most buyers need help to see a house as a home they can live in. The type of professional assistance that helps with this is known as staging. { However, staging is not decorating. When you decorate your house, you personalise it to suit your own character, your idiosyncracies, your memories and all the little things that go up to create your identity. When you stage a home,