2014
THEGAYUK FEB/MARCH
76%
FEATURE
A whopping 76% of
gay people who
were questioned
knew at least one of
the Olympic
Sponsors.
THE REAL COST
OF SUPPORTING THE OLYMPICS
Commercial sponsors of the 2014 Winter
Olympics in Sochi might soon be feeling the
real cost of supporting one of the most
controversial events the IOC has ever
produced.
When asked
whether they’d
boycott the
brands
involved
60%
44%
Nearly half of
those question
had already
boycotted a
brand with a
Russian
connection
< Would
Boycott --
Wouldn’t
Boy
cott >
said
that they would
consider
banning a
brand from
their house
75%
agreed that
sponsorship of
the Sochi
Winter Olympic
games
damaged a
company’s
LGBT friendly
credentials
Stats made from a representative sample of
TheGayUK readers DEC’13 - JAN 14
103