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Fiber has become the
Next Big Thing in nutrition
The Health & Nutrition Letter from Tufts University for
February 2009 contained a special report on fiber:  
Fiber—it’s not just for Grandma anymore. Long the
butt of jokes and hopelessly “un-hip,” fiber has become
the Next Big Thing in nutrition as Americans become
more aware of its health benefits beyond battling
constipation. A recent US Department of Agriculture
(USDA) survey found that dietary fiber information is
the only labeling component to have seen an increase
in use by US consumers over the past decade.
the largest research divisions. Have you noticed how
many new high-fiber packaged food products have been
added to the shelves in recent months?
Kellogg’s, Quaker Oats, and General Mills are just
a few of the companies offering new fiber products. In
addition, a number of other product categories have
added fiber recently as well. Take a look in the dairy
case of your local grocery store and you’ll find high-fiber
yogurt and high-fiber soymilk!
People are waking up to the power of fiber.
Another indicator of the importance of fiber is the
attention being paid to it by the food companies with
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