Photo Credit: ARJ Photography
Jenny Moss
On creating a bespoke look for your bridal flowers
Jenny Moss is one of our favorite floral designers in France. Her
capacity to understand her couples’ style and wishes, combined
with her ability to create bespoke arrangements that are always
beautiful and elegant, make her a partner of choice for a wedding !
We have asked Jenny to tells us more about how she works and how
she creates beautiful, bespoke arrangements for her couples.
« To create a bespoke, tailored look for a special day I would have
an initial chat with the bride about the style of her bridal gown,
the colour scheme the couple has chosen for the wedding and the
wedding theme if any.
I then ask the couple to provide me with a mood board of their
wedding. Pinterest is a wonderful tool, where pictures of anything
you like can be added. Not just flowers, anything at all, which can
then give me a great insight into the couple’s tastes and the look the
fiancés would like to create. Any image that you like for a specific
reason works, we can take a piece of this and a piece of that to
create an original look. All of this can be done via email, and if the
schedule allows, face to face meetings too.
From this stage, I can make suggestions and start sending pictures
of my interpretation of the couple’s ideas. This part of the process
can be lengthy, with ideas flying back and forth, until...et voila! We
have it!
Budget wise, sometimes money is no object and someone will want
what they want, regardless of the price. In other cases the budget is
important and then we can suggest more budget conscious flowers,
different containers or a twist on a particular design to achieve a
suitable costing. We can also have a few big blowsy designs rather
than lots of little pieces, anything is possible.
About a week before the big day, the couple and I would have a
meeting, whether by email, phone or in person, to make a final
check of the requirements, confirm table numbers, buttonholes and
corsages numbers and any final alterations.
I then order the flowers from the wholesalers, and collect them a
couple of days before the wedding day. I condition them, cutting
the stems and giving them water and flower food, to get them to the
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