H&M vs Christian Dior
H&M is a high street brand well known for their tv advertismens. Tv advertismants woluld be one of their main ways of communicating with their customers. Also they are quite popular on social media with over 20 million followers on Instagram tey are able to reach a large range of people all over the world through this one platform.
By using social media brand can avoid a particular countries avertisning restictionas and legal guidlines. They are also very well known amongst celebrieties as a result of their annual collabaration with a luxury retailer.
Christian Dior is also great at TV advertisments. Their more popular Tv adverts are for things like their perfumes such as J'adior. They are great at celebrity endorsments as well as press packages. Every major award show you are bound to see at least one celebrity weareing Dior. They also have a large presence on social media with over 15M followers on Instagram.