Executive Director of the Pantone Color Institute, Leatrice Eiseman said it is a “life affirming shade” and "through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
Greenery is described as "a fresh and zesty yellow-green shade that evokes the first days of spring when nature's greens revive, restore and renew." This was certainly one of the major themes of the SS17 shows, where all things botanical reigned supreme.
The shade could be seen at Balenciaga, where it was worked into a horticultural-themed jumpsuit, and at Louis Vuitton, where it formed the basis of a head-to-toe asymmetrical cut-out trouser suit with modern black accents. Etro worked it into chunky embroidered kaftans for a bohemian aesthetic, and Lacoste used it unapologetically for monochrome structured tops and raincoats.
Several brands opted for a deeper slant on the colour, with Versace offering up a ruffled skirt and cropped top combination that bordered on sea green, and Moschino showcasing an emerald structured dress with exaggerated ruffles. A darker, bottle green was also heavily present, appearing in collections for Rochas, Balmain and Sonia Rykiel.
The major fashion houses styled their greenery in various ways, wearing it monochrome for extra impact or as a mishmash of vibrant clashing hues for a summery vibe.