Type of retailer: H&M would firstly be an onlline retailer as they have an online shopping site where customers can purchase products which can then be delivered to their home or to a local pick up point. Also They would be regarded as multiple store retailer as they have over 4,300 store worldwide. They are the second largest retailer in the world.
Size of Store: The store is relitavly large as it a flag ship store. Many flagship stores allow extra space for more stock as the recieve items of clothing in larger amouts. Also such stores would tend to recieve exclusive items such as the yerly designers collabaration that H&M do. The official size of the store could not be obtained.
Location: Oxford Circus is one of the UK's largest shopping destinations. For this reason the store would get a lot of footfall making it sensible to locate a flagship in such a location.