The FinTech 50 2014 Mar. 2014 | Page 20

FinTech50 LEMON WAY SÉBASTIEN BURLET PRESIDENT I nnovating in the banking industry as a payment intermediary is like entering a boxing ring without knowing the rules, without protections, with many clever, trained and organized competitors. But if you stand-up, in the adversity, you can have the chance to challenge the dinosaurs and enter the small club of FinTech companies that will invent the future of payment. About Lemon Way is a B2B payment service provider for marketplaces. Lemon Way is the partner of a changing world: wedding gift on Internet, car sharing instead of hiring, prepaid wallets to replace my card, mobile remittance instead of cash to cash, bitcoins instead of Swift. @LemonWay KLARNA NIKLAS ADALBERTH, CO-FOUNDER & DEPUTY CEO F ounded in 2005 Klarna offers safe and easy-to-use payment solutions. At the core of Klarna’s services i