The FinTech 50 2014 Mar. 2014 | Page 18

FinTech50 HOLVI KRISTOFFER LAWSON, CEO HELPMYCASH.COM LAURENT AMAR, FOUNDER H elpMyCash.com set itself the challenge to improve your experience when choosing financial products, accounts, deposits, cards and mortgages. HelpMyCash is an innovative web platform from which to calculate and verify the accuracy of information at the point of inquiry or purchase. HelpMyCash works with the conviction that this is the ideal moment for changing the financial sector and ensuring that the consumer finally has access to transparent and understandable choices, and the ability to take control of their personal finances and future. @infoHelpMyCash @laurent_amar A s a young child into computers, technology and programming, I never imagined I would be involved with setting up a banking service. It was not my dream job. Holvi was, however, born to serve a very real need: I was the founder of an event that grew into the largest digital art festival in the Nordics, and Tuomas Toivonen was the unfortunate treasurer. That, and a number of other activities and businesses, showed us that instead of being actually useful, banking was getting in the way of getting things done. Everybody had a different idea of how the budget had been developing, and tying our finances up with reality was tricky and error-prone. We tried solving this in various ways but soon realized that to do it properly, to do it easily for the user, we had to do what nobody had before had the guts to try: to rethink how banking fits into our businesses, activities and lives. It was fundamentally broken. We created Holvi to solve that. About Holvi was founded in 2011 in Helsinki, Finland, with the goal of rethinking banking services and how they connect with our lives. It is regulated by the Finnish FSA and has been growing rapidly since silently opening to the Finnish market in Autumn 2012. A European launch is planned soon. @Holvi @Setok