AND THE AWARD GOES TO ...
Katachi is a newly founded digital only magazine that prides itself on creating a magazine that utlizes the iPad to its fullest. Its current issue, "Gold", explores the various elements that make up this love-to-have and love-to-hate metal.
Each page of the magazine is like a treasure hunt. The reader must be an explorer and navigate their way through the various pages of guided exploration and hidden gems.
Become King Midas and extend your Midas touch to the models. Go digging for gold in the "Cargo Cult" and sift through bits of gold worthy products. Travel across the globe and learn about gold and its various uses and innovations in the interactive map, "The Golden Age".
The magazine only works when the reader becomes active and participates in the journey. There is so much rich information made available and hidden throughout every article that it warrants extra attention to make sure you did not miss something.
Katachi's philisophy is one to really live by and explains how much dedication this publication has:
"At no time in history have more people created as much across diverse areas of expertise. Katachi documents this process from thought to invention, design, creation, presentation, discussion and distribution. We look at people that inspire the world through their ideas and achievements."
From the moment you open the magazine and see the cover, you immediately know why this is magazine of the year.
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KATACHI