The Final Dec. 2013 | Page 10

67%

5

62%

number of poeple who read all or most of a digital magazine

(and return for more)

8

The Top

10

52%

number of readers who interact with an advertisement

$2.1 Billion

amount of money lost in

print advertising in 2011

- interactivity

- involvement

- separation of promise

- positive attitude

- intention to buy

$4.99

amount for one digital issue of

Vogue

55%

of internet users have a tablet

2010

year advertisers spent more money on online advertising than print

84%

growth in digital

only magazine

media audience

from 2012 - 2013

of readers who WANT to buy direct from magazine ads

91%

ten stats about fashion, advertising and digital media

Americans who read magazine

media

number of

ways digital advertising is better than static: