The Female Entrepreneur Magazine January 2016 January 2016 | Page 16

The Female Entrepreneur

From the mid-1970s through the mid-1990s, the Reston cable network was
owned by Warner Cable. In early 1996 Jones Communications bought the Reston
cable system. Jones, in turn, was purchased by Comcast in mid-1999. By the year
2000 the old dual-cable system was converted to a single-cable system
delivering analog channels and digital services, and high-speed internet
connections (in the spring of 2000, Comcast began offering cable internet
service.)
Today, we have satellite, social networks, mobile devices to reach out to
local markets.
Since people first began exchanging ideas, goods, and services, they have
been using one form or another of hyperlocal marketing. There is no telling
where technology will take us in fifty years, but whatever new hi-tech
developments and gadgets become available, you can be assure that everyone
from teens to preachers to businesses will find new ways to get their message out
to others.
Hyperlocal marketing will be around long after the term itself, "hyperlocal,"
becomes old news. History has already proven that.

The Female Entrepreneur, Page 34