The Female Entrepreneur Magazine January 2016 January 2016 | Page 13

January 2016

Updated January 02, 2016.
A New Buzz Word - Or Timeless
Marketing Concept?
Is hyperlocal here to stay? Buzz
words do have a tenancy to come and go,
but the concept of marketing to
hyperlocal areas has been around since
recorded history and is certainly here to
stay. The only real change history has
shown is in how we deliver our hyper-marketed messages to others.marketed
messages to others.

Hyperlocal Marketing: The Oldest Form Of Marketing Around
Hyperlocal marketing may be a new buzz word but it is probably one of the oldest
methods of marketing in existence.
In the days before the Internet, television, radio - even before print, merchants had
no choice by to rely on hyperlocal markets to survive. The only thing that has changed
over time is the technology available to analyze and market to micro areas.
What is hyperlocal marketing?
Sometime during 2009 the term "hyperlocal marketing" became a popular new
buzz word.
Since the term is still relatively new, let me start by saying the unofficial preferred
usage is one word "hyperlocal" not two words as in "hyper local," and definitely not
linked with a hyphen.