Wigwam Holidays, one of the fastest growing alternative holiday brands in the UK, has launched a franchise
model that is set to extend its reach and help the company establish themselves a leader in the UK holiday market.
Established in 2000, Wigwam Holidays is a network of over 70 alternative outdoor sites across the UK, offering visitors comfortable accommodation in insulated, heated and eco-friendly wood cabins.
Announcing the new franchise strategy, Managing Director Charles Gulland commented: “Wigwam Holidays is a successful brand with over 13 years experience in the alternative holiday sector. We built our first camping cabin in 1994, 15 years before the term ‘glamping’ was first used, and the original innovators of the camping ‘pod’. Our experience in this area means we can further continue our growth and we see a franchise model as the way forward to develop a network of stylish yet affordable holiday cabins throughout the UK.
“Our franchise offer is designed to create profitable, sustainable business partnerships promoting a fast track to lead the glamping trend. We are committed to working with our existing and future business partners to realise the full potential of the Wigwam brand.”
Businesses that sign up to the franchise partnership with Wigwam Holidays will benefit from Wigwam’s successful and established brand, camping expertise, induction and training, and marketing support to ensure each business is fully equipped with the tools and knowledge to help grow their business and make it a success.
Charles Gulland added: “Through the partnership, franchisees will gain access to our team of experts with a wealth of knowledge and years of hands-on experience, as well as our multifunctional integrated website and social media. Through our franchise plan, visitors to Wigwam sites will continue to receive a consistent quality-assured holiday experience.
“Over the last 13 years we have developed our Wigwam cabins to meet the changing needs of our customers and we are reflecting this by adapting the way we run our business partnerships in order to achieve our core purpose – ‘to provide great holidays in the great outdoors’.”
WIGWAM® HOLIDAYS CELEBRATES SUCCESS WITH
NEW FRANCHISE MODEL