built up an excellent range of quality second-hand machines and when the workshop is quiet we can be refurbishing older machines .”

One thing Tom will not do is sell cheap just to get the deal or give ridiculous part exchange deals as this then undermines the business ’ s profitability and future .

Early on Tom established the second branch of Taylor ATV up at Hawes . This is ideally placed to service the rural farming community and in particular sheep farmers . The site has a lot of potential for the future , and time and finances permitting , Tom would like to see Hawes extended .

Where Taylor ATV scores is its level of service . The right machine for the job will be sold once the business understands the farmer ’ s needs . Machines will be regularly serviced to keep costs down and protect second-hand values . However ,

another key part of the service jigsaw is ensuring the customer knows exactly what the machine can and can ’ t do and how to operate it properly . This also protects the machine , saves service bills and protects trade in value . This has been behind Taylor ATV ’ S business and customer growth .

Given the regular peaks and toughs associated with farming , Tom realised that for the business to thrive and grow he needed other strings to

his bow . With that in mind he has created and maintained a strong customer base serving the estate and equestrian communities across North Yorkshire . Also , there is an ever-growing market for private individuals with large areas of land who realise the versatility of the Quad .

The only stumbling block with having just one main range is that you cannot offer complete diversity , so with that in mind Tom looked for another

manufacturer to complement and extend his successful Honda range . He had been approached by Can-Am , which had its eye on him as a key dealer for north Yorkshire . The business was after an ATV specialist rather than a general Ag dealer . After some persuasion and Tom checking it wouldn ’ t compromise his strong relationship with Honda he took the Can – Am dealership on . This has allowed him stronger access to the estate and