The Farmers Mart Spring 2017 - Issue 50 | Page 90

Machinery

SIMA 2017 DELIVERS ON ITS PROMISE!

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AT A THE 77TH EDITION OF SIMA, THE international trade show for agriculture and livestock suppliers, came to a close today. Over its 5-day duration, the show welcomed 1,770 companies from 42 countries and recorded 232,000 entries including 23 % from abroad.
‘ an excellent opportunity’
VISITORS WITH PLANS
In spite of a challenging economic environment, professionals from the farming sector came together at SIMA with the firm intention of looking towards the future with a realistic and optimistic philosophy. Yoann Marchand, Communications and Sales Promotion Manager at Massey Ferguson France noted“ a satisfactory atmosphere which was unexpected at this complicated time, and visitors with interesting profiles and projects, in search of technological solutions.”
AN INTERNATIONAL EVENT BY NATURE
Bearing witness to the growing interest in many countries for innovations presented at SIMA, this edition once again welcomed a great many international visitors, such as Harold Korte( Brazil), an online cattle trader, who sees SIMA as“ an excellent opportunity to meet all the people that matter in one place.” Another visitor, the Vientamese dealer Thien Minh, chose to attend SIMA“ because it is aimed at all types of agriculture.”
SIMA 2017, PRACTICAL AND INNOVATIVE
With its theme“ Being a farmer in 10 years”, SIMA featured a series of new initiatives such as theStart-up Village. With regard to this new highlight, Paolin Pascot, chairman of La Ferme Digitale and Agriconomie, said that he was‘ satisfied that digital innovation has been placed at the forefront of the show. This new forum for exchange gave us a chance to make new contacts, in particular through our workshops( connected devices, farm distribution of the future, etc.), which were extremely popular.”
NEW EVENTS TO FACILITATE NETWORKING
Two new events made their debut at SIMA this year to promote business connections between players from everywhere in the agricultural sector: SIMA Dealers Day-ting with its business meetings between exhibitors and dealers from all over the world, and the SIMA African Summit, which attracted professionals from farming, exhibitors, official bodies and private African operators. These events met with outstanding success and have already been slated for the next SIMA show in 2019.
SIMAGENA, A SHOWCASE FOR INNOVATION IN GENETICS
The SIMAGENA event, featuring cattle auctions and breeding competitions, once again provided the backdrop for meetings and business in the French and international cattle farming community.

Agricultural machinery demo day kicks off new partnership

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AN AGRICULTURAL machinery demonstration day has marked the start of a new partnership between industryleading agricultural dealer Crawfords and Writtle University College.
R W Crawfords Agricultural Machinery Ltd held the‘ Power on the Land’ event on Tuesday 7 March, giving WUC staff, students and its customers the opportunity to see some of the latest farm machinery and technology at work.
The company recently purchased a piece of land along Fox Burrows Lane from the University College, to build an agriculture vehicle workshop and sales depot. As part of the agreement, the facility will include a student training
room and Crawfords will be offering WUC students a range of opportunities, including providing unique access to the latest agricultural machinery and technology, to enhance and enrich their studies.
The new partnership will be a real boost for those students who study agricultural courses at WUC and will include training demonstrations and technical briefings on a variety of agricultural machines, work experience opportunities, as well as supporting the University College with events throughout the academic year.
Dr Stephen Waite, WUC Vice Chancellor, said:“ At WUC, we are always looking for ways to work with industry
professionals in order to give our students the best opportunities and experiences during their education. Crawfords will be working closely with us to give students an insight into the workings of the latest machinery, servicing of older vehicles, highlighting future career opportunities and sharing their industry expertise with us. It was so good to see all of the amazing farming machinery right on our doorstep.”
Following the success of the day, Wes Crawford, Company Sales Director, added:“ The‘ Power on the Land’ demonstration day was hugely successful and we are now looking forward to getting our new depot building underway.
WUC Governor and Strutt and Parker Partner, John McLarty, supported the development by adding:“ The planning permission to deliver a state of the art facility for Crawfords is very exciting for Writtle University College and Chelmsford City. The delivery of the project will significantly enhance the student learning experience and ensure students train on modern, highly-technical agricultural equipment from across the country and Europe.”
www. writtle. ac. uk / courses
90 Spring 2017 www. farmers-mart. co. uk