Russells completed the takeover of Platts Harris earlier this year with the acquisition of their remaining two depots at Tuxford and Darley Dale pictured here . |
Russells are now the largest New Holland dealer in the North of England with nine agricultural depots spread across Yorkshire , Nottinghamshire , Derbyshire and Northamptonshire . |
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new parts drop-off and pick up centre has also recently been established near Darlington .
At present Russells trades from nine agricultural depots based at Malton , Northallerton , Boroughbridge , Eggborough , Leyburn , Cubley , Rothwell , Tuxford , and Darley Dale . In 2020 Russells were awarded the prestigious New Holland Dealer of the Year , this is the fourth time Russells have won this
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award in the last 5 years and this year celebrated their centenary year since becoming a limited company with an incredible display of machinery past and present at the Great Yorkshire Show .
The display included an original Russell seed drill , and a restored 3-D tractor believed to be the last produced . Russells also unveiled their special edition 100- year tractor , on the opening morning of the show in the shape of a New Holland T6.180 Dynamic Command that pays homage to Ford ’ s 7810 Jubilee tractor Russells sold several of back in 1989 . A 1 / 32nd model of this tractor is due to be released in mid-November .
Russells warranty manager Joe Marshall restored what is believed to be the last Russell 3-D tractor produced in 1984 especially for Russells centenary year .
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The Russell 3-D tractor was restored by Russells warranty manager Joe Marshall whilst Russell ’ s aftersales manager Adam Robinson came up with the livery design for the 100-year tractor .
“ I ’ ve been amazed and overwhelmed by the enthusiasm shown by staff throughout the business to celebrate this landmark achievement ,” says Paul Russell .
“ It has been great to remind customers and educate younger generations about the machinery we used to manufacture and the brands we have supplied over the years .”
“ I can ’ t thank my team of staff enough for their support and dedication to furthering the success and progress of the company .”
A book charting the in-depth history of Russells from its early beginnings to the present day is due to published early next year .
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Russells aftersales manager Adam Robinson unveiled their special edition 100-year tractor on the opening morning of this year ’ s Great Yorkshire Show to celebrate their centenary year with .
Farmers Mart extends its thanks to Paul Russell and his team for the assistance with this article .
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