The Farmers Mart Oct/Nov 2016 - Issue 48 | Page 57

Dairy

PERFORMANCE
NUTRITIONISTS
HIGHLIGHT DAIRY’S
ROLE IN OLYMPICWINNING DIET
»»ELITE ATHLETES JOINED
nutrition experts at the Olympic
velodrome track recently to
discuss the role of dairy in
performance nutrition.
Three time Olympian Goldie
Sayers and double Olympic
gold medallist Philip Hindes
MBE, were among guest
speakers of The Dairy Council’s
seminar “Recovering from Rio:
an insight into performance
nutrition” to celebrate the
success of Team GB at the 2016
Rio Olympics.
The afternoon included a
presentation from Dr Emma
Cockburn, Senior Lecturer in
Sport and Exercise Science at
Middlesex University, where
she discussed new research
on milk and its role in muscle
recovery after sport.
Dr Cockburn said: “Milk is a
beneficial recovery intervention
from strenuous exercise
particularly that involves an
eccentric component in both
males and females.”
Dr Kevin Currell, Head of
Performance Nutrition at the

English Institute of Sport (EIS),
also joined The Dairy Council
to give delegates an insight
into the power of food in elite
sporting performance.
Dr Currell said: “Food
should be thought of as fuel
for top-performance athletes
– it can be really powerful to
prepare your body to excel
in sport, beat records and
win medals. Dairy is such a
crucial part of an Olympian’s
diet because they need a lot
of calcium for bone strength
to prevent injury. Also, the
protein found in milk and
yogurt helps to promote
muscle strength.”
The audience also heard
from top athlete Goldie
Sayers who gave an insight
into what nutrition means
to athletes, and its role in
attaining peak performance.
Philip Hindes, who recently
returned from competing in
the Rio Olympics, also shared
his experiences and strategies
for recovering from major
sporting events.

(l-r): Philip Hindes MBE, Lydia Cooper (Nutrition Scientist at The Dairy
Council), Goldie Sayers, Dr Emma Cockburn, and Dr Kevin Currell.

Pink bales in aid
of breast cancer
charity hailed a
huge success
AMAZING RESPONSE
NATIONWIDE
A charitable campaign that
has seen farms around the
country displaying bright pink
silage bales in aid of breast
cancer research has been
hailed a huge success.
According to Jackie Bradley
of organising company Volac,
the campaign, which raises
money from sales of a speciallyproduced pink version of the
film used to wrap the bales, has
already raised over £18,500
for the charity, Breast Cancer
Now.
This has smashed the
previous sum of over £10,000
raised in a similar campaign
last year, says Jackie, as well
as attracting a huge amount of
support.
“The response we’ve had to
the campaign has been nothing
short of amazing,” Jackie
explains. “There have been
bright pink bales in fields up
and down the country.
“The campaign has also been
all over social media as well
as traditional media. And there
have been some really creative
things done with the bales to
make them stand out even
more – such as making pink
bales with faces on them.
“The aim was to help raise
awareness of the disease

– while all the time raising
money for a fantastic cause.”
Money was donated to the
campaign from each roll of the
pink Topwrap film that farmers
purchased – with contributions
coming from Volac, as
well as Trioplast, the film’s
manufacturer, and from the
merchant supplying the roll.
Special bright pink stickers
were also available for farmers
making more traditionallycoloured green or black
bales, who also wanted to
donate and demonstrate their
support.

‘The aim was
to help raise
awareness
– and raise
money for
a fantastic
cause’
Jackie Bradley added:
“We want to extend our
wholehearted thanks to
everyone who has taken part.”
ABC Limited, Mosterley Farm,
Cound Moor, Shrewsbury SY5
6BH
Tel: [phone]
www.abccomms.co.uk

www.farmers-mart.co.uk Oct/Nov 2016 57