The Farmers Mart Jun-Jul 2023 - Issue 87 | Page 8

8 FARM NEWS JUN / JUL 2023 • farmers-mart . co . uk
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8 FARM NEWS JUN / JUL 2023 • farmers-mart . co . uk

Selontra ® becomes the only professional rodenticide suitable for targeting field mice , Apodemus sylvaticus , on farms

THE award-winning cholecalciferol rodenticide , Selontra ®, is now approved for usage on field mice ( also known as wood mice ), BASF has announced .
This exciting label re-launch means that the popular product from the leading pest control solutions manufacturer is the only rodenticide on the market suitable for targeting these wood or field mice , also known as Apodemus sylvaticus .
“ At BASF , we listen to the market and work on providing
much-needed solutions to solve our customers ’ problems ,” said Laurence Barnard , Country Business Manager for Professional & Specialty Solutions at BASF .
“ We know that mouse infestations in rural environments are a real issue , and farmers have been calling out for a suitable product to control these field mice for a few years , so we ’ re delighted to share the news that Selontra ® is now approved for use against this species when needed .”
Suitable for usage in and around buildings , field mice
have been added to Selontra ®’ s approved list of target species thanks to the proven efficacy against the pests and high palatability of the product .
Until packaging with new labels enter circulation , BASF will provide users with a copy of the new label ( also available to download from www . pestcontrol . basf . co . uk ), , meaning pest controllers can begin using the rodenticide to control these field mice immediately , in and around buildings , as long as they have a copy of the new label .
The shelf life of the popular product has also been extended from three years to five years , providing retailers and pest controllers with an even longer opportunity to safely and effectively use the rodenticide .
This non-anticoagulant bait , which launched in 2020 after ten years of development , offers pest control professionals fast , effective results thanks to its unique formulation .
Featuring the active cholecalciferol , the soft block bait provides a stop-feed effect , on both the bait and any available food on the site , 24 hours after consuming a lethal dose , making complete control possible in as few as seven days .
As well as offering a different mode of action , Selontra ® also balances performance and environmental impact , is neither
persistent in the environment nor bio-accumulative , and can withstand extreme climates .
To find out more and become a certified Selontra ® user at https :// www . training . selontra . com / Find out more about Selontra ® at https :// www . pestcontrol . basf . co . uk / en / Products / Overview / Rodenticides / Selontra . html

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