The Farmers Mart Jun-Jul 2019 - Issue 63 | Page 22

22 GREAT YORKSHIRE SHOW PREVIEW JUN/JUL 2019 • farmers-mart.co.uk Quality and Choice Rein supreme Showtime are delighted to see the start of another show season in 2019, encompassing their 27th year in business. With a wider range of products than ever before available, they bring to the UK marketplace unrivalled ranges, offering their customers the best products from around the world at the best value. ENDORSING their motto of Tried, Tested, Trusted they aim, through both their prod- ucts and first-class customer service (phone, online or email), to assist you in achieving success either at home on the farm, at the shows, or in the sale ring. The new 2019 Sup- plement is now available with an up to date price list, which is a handy addition to their existing 2018/2019 catalogue. They are hugely grateful to their loyal customers for their custom and look for- ward to meeting new customers through- out the year. Don’t be afraid to go and visit their stand at the 2019 Great Yorkshire Show and meet Gerald and some of the Show- time team in person. ‘ The new 2019 Supplement is now available with an up to date price list, which is a handy addition to their exisiting 2018/2019 catalogue ’ All you need to shine in the ring is TRIED ♦ TESTED ♦ TRUSTED CHECK OUT WHAT IS NEW FOR 2019... Contact us for a Catalogue: Phone: [phone] Mobile: [phone] Email: [email protected] Web: www.showtime-supplies.co.uk www.showtime-supplies. co.uk fg farmers guide april 19.indd 1 26/04/2019 11:32:58 Aberdeen-Angus – the breed and brand leading the way Aberdeen-Angus - the name itself conjures up the thought of the best, most tasty steak that you can imagine. This is the key to the global success of the Aberdeen- Angus breed and brand. You may feel that it stops there, but there is a whole story behind the meat that we eventually see on the shelves, and it’s all linked. THE breed behind the brand has a massive story to tell and, especially as agriculture is facing challenges outside of its control, it is more important than ever for beef farmers to make some important changes to their outlook to make their enterprises as profit- able as possible and reduce the reliance on the common agricultural support that may not be enjoyed for too much longer. The choice of breed is of paramount importance. The selection of a breed that can deliver the highest quality beef from sustainable feed resources at the lowest possible cost, comes back to a breed that can be grass fed - from the females pro- ducing calves, to the store ring or abattoir. Economic production and growth are the key to success. It is a great tribute to the Aberdeen-An- gus native British beef breed that countries around the world have chosen it to be the driving force behind their beef industry. Its early maturing, easy breeding and overall ease of management are key to its global success. If resources are tight, management is extensive and the need for labour to manage the herds is sparse, Aberdeen-An- gus is the choice of many. The viability and survivability of Aber- deen-Angus calves is world renowned; the easy calving trait contributes to the fact that they get up on their feet quickly, and they have the instinct built in to suckle as soon as they are upright. A good start! Choosing a female suckler cow that is economic to keep, can produce a calf at 24 months and can wean a calf at 50% and above of its own bodyweight from grass is a great efficiency factor. This is achievable and is being achieved by Aberdeen-Angus breeders all around the country on a regu- lar basis - and they love it! There are many reasons for Aber- deen-Angus cattle achieving a premium. Carcass balance means more high value cuts and less weight of mince, a carcass size that suits the market and today’s con- sumers. The quality mark of ‘Aberdeen-An- gus’ all helps to command a premium that our producers enjoy. This makes the Aberdeen-Angus the breed of choice when looking at your beef enterprise going forward, it ticks so many boxes. Come and see us at the Great York- shire Show, either on the cattle lines or on our stand, and we can tell you the full story, it’s worth listening to!