The Farmers Mart Jun/Jul 2015 - Issue 40 | Page 36

Sheep Update from the British Wool Marketing Board »»The 2015 wool season will see overall payments to producers at similar levels to the 2014 season, with slight increases within specific types and breeds. The BWMB’s competitive auction system is a tried and tested method for delivering the best possible wool returns for producers and once again proved itself in 2014, a period of very challenging market conditions with the ever-changing currency fluctuations, coupled with the much reported slowdown in economic activity in our major export market, China, which accounts for around 35 percent of the British Wool clip. This is a positive outcome and is the result of the Board’s proactive selling policy, ensuring the best possible prices are achieved. The average 2014 clip value will be £1.05/kg, up on last year’s figures and in line with the return of over £1/kg kg achieved in four of the last five years. We have to remember that the £1.05/kg is only an average - of greater interest are the Breed prices with 2015 guide wool clip values being Cheviot £1.35/kg, Texel £1.22/ kg, Mule £1.16/kg, Suffolk £1.13/ kg and Swaledale £0.62/kg. British Wool is sold in the global market – its major markets being China, Europe, USA, Japan etc and it is competing against other major wool producing countries, particularly New Zealand, which British Wool Marketing Board Maximise The Value Of Your Wool 2015 Guide Wool Clip Values* has similar types of wool, but with a clip nearly five times the size of the UK clip. Prospects for the 2015 selling season are encouraging. With the relatively firm market throughout the 2014 season we would confidently expect this trend to continue into the new season. With no anticipated change in global supply of wool, and demand conditions improving in our major markets, we expect the new season auction price to be slightly higher than last year. The natural sustainable, natural message is core, focusing on the consumers’ growing awareness of environmental issues and reflecting changes in consumer markets – the growing Cheviot interest of the affluent, ageing consumer and expanding global markets. This increased demand points to a bright future for wool producers, with returns now more than three times the level they were just seven years ago. Mule £1.35 / kg £1.16 / kg Blackface £0.90 / kg Suffolk £1.13 / kg Texel £1.22 / kg Swaledale £0.62 / kg *Net value after all operating costs have been deducted and excluding VAT. Based on last year’s selling season. You can find out more about British wool and the work of the British Wool Marketing Board at: Web: britishwool.org.uk Telephone: 01274 688 666 36 Jun/Jul 2015 www.farmers-mart.co.uk