The Farmers Mart Jun/Jul 2014 - Issue 34 | Page 70

MACHINERY RUGBY STAR DAN BEEFS UP JCB PROMOTIONS WELSH rugby international Dan Lydiate is tackling a new role – promoting JCB’s famous yellow machines. The 6ft 4in flanker, who tips the scales at nearly 18 stone, is putting his weight behind JCB Agriculture as a brand ambassador. Dan is from a sheep farming family in Llandrindod Wells, Wales and JCB has supplied him with a JCB Loadall 526-56 Agri and a WORKMAX 800D UTV, which are proving invaluable for materials handling tasks and for transporting animals around the 500acre farm during lambing. In return he is involved in JCB’s marketing campaigns and making appearances at a number of trade shows in Wales and France. Edward Roach, JCB Sales & Marketing Manager, said: “Dan is a tough player, with real physical presence and strength who always shows maximum commitment, something he shares with JCB machines.” Dan said: “I’m really looking forward to working with JCB, which is a great British company with a fantastic reputation for quality products, something we have first-hand experience of on the farm.” Philip Ltd Hall Farm, Stainton, Nr. Rotherham, S. Yorkshire S66 7QY Tel: [phone] Fax: [phone] Email: [email protected] www.philipwatkins.co.uk 2.4m Mounted TRI-TILL Also available 3m and 3.6m 5m QUAD-TILL Available 3m to 6m 3m Heavy Duty Stubble Cultivator Available mounted 3m, 3.5m and 4m Also available Trailed 4m to 12m 4.8m Incorporator 70 Jun/Jul 2014 FarmersMart To read more, visit www.farmers-mart.co.uk