16 EVENTS FEB / MAR 2021 • farmers-mart . co . uk
Cereals 2021 returns to Lincolnshire fields
Cereals 2021 is on target to open its doors to physical visitors on 9-10 June this year , following a series of meetings with farmers , exhibitors and health and safety advisers .
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AFTER a year of online-only events due to Covid-19 , Cereals is set to become Comexposium ’ s first physical European event of 2021 , when it returns to Lincolnshire in June . “ All of our farmers and exhibitors are so keen to get back out into the field and meet real people again ,” says event director Alli McEntyre . “ The site is drilled up and growing nicely , and with our new farmer advisory board we are now formulating the seminar programmes and live action exhibits .”
Of course , the safety of visitors and exhibitors remains paramount , so the team is following the latest health and safety advice , with Covid measures likely to include social distancing , hand sanitisers , open air theatres , and more entry points to reduce queues .
“ We will update exhibitors about our biosecurity plans in early March and early June ,” says Ms McEntyre . “ Although navigating the site might feel a little different , we are extremely positive about our ability to deliver a vibrant and bio-secure outdoor event .”
Following the success of its November webinar : ‘ The Q & A Edition ’; delivered by farmers for farmers , the Cereals team invited 16 arable producers from around the UK to join its new advisory board . Encompassing a range of farming styles – from organic and regenerative to high output , precision-driven units – the board will ensure that Cereals continues to deliver practical , relevant and innovative content for its visitors .
“ We have now held our first exhibitor and farmer advisory board meetings which , alongside other meetings with industry stakeholders , is helping us to form a strong theme for the event , with features and seminars that promise to inspire ,” says Ms McEntyre . “ We are committed to having more farmer representation among our speakers , and to ensure utmost editorial integrity in our seminar programmes .”
New features this year will include the Market and Farm Diversification theatre – dedicated to grain marketing topics and diversification advice – and the Sustainable Solutions theatre in association with the National Federation of Young Farmers Clubs . This will focus on sustainability in all of its guises , from financially strong family farm structures to environmentally friendly practices .
“ Although we did introduce these new elements to the online Cereals LIVE in June this year , it will be really exciting to have the physical versions on-site in June 2021 ,” says Ms McEntyre . Other new features include the Innovation and Tech demo ring – which will have working demonstrations of the latest novel equipment – and a practical drainage area .
A perennial favourite , the Syngenta Sprays & Sprayers Arena will be back with a more challenging track to reflect real farm conditions , while the NIAB Soil Pit , crop plots and working machinery demonstrations will offer plenty to see and discuss . “ We ’ ve even got a new 4x4 driving track , where visitors can get behind the wheel of the latest off-road vehicles and put them through their paces ,” she adds . “ Of course , if national health measures change , we will deliver the event online again , which we did with such success in June and November 2020 . But we are very hopeful and looking forward to getting back out in the field and meeting everyone face-to-face again .”
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Tickets for the Cereals Event on 9-10 June 2021 are on sale now . For more information or to catch up on the November webinars , visit www . cerealsevent . co . uk .
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