The Farmers Mart Feb/Mar 2016 - Issue 44 | Page 68
Russells
ALL NEEDS
ONE EXCELLENCE
FR650 BEST-IN-CLASS
FUEL EFFICIENCY
0.5 LITRES/TONNE
corn 8mm chop length
New FR Forage Cruiser
BigBaler
T7
4 models from 80x70 to
120x90cm bale size.
No speed limit.
4 models from 225 to 270hp with
EPM and 2884 mm wheelbase.
Power and style have a new icon.
When time and crops are money, you can’t
settle for second best. Trust the leader,
choose New Holland. With the widest and
most advanced cash crop equipment
range in the industry, New Holland always
delivers you the right, highly efficient and
productive solution for any operation in all
fields and seasons.
NEW HOLLAND TOP SERVICE 00800 64 111 111 24/7 SUPPORT AND INFORMATION.
The call is free from a land line. Check in advance with your Mobile Operator if you will be charged.
www.newholland.com
68 Feb/Mar 2016 www.farmers-mart.co.uk
Russell’s
re-structure
working well
»»NOW A HOUSEHOLD NAME,
Russell’s has evolved across
the generations throughout
Yorkshire and currently has
depots covering the whole
county in Malton, Northallerton,
Boroughbridge, Selby and
Hull.
In November 2015, CEO Paul
Russell took a major step in
expanding this successful family
business with the acquisition of
the Derbyshire-based Hallmark
Tractors (more about that in our
MAY issue).
But with the acquisition of
Hallmark, Paul knew it would be
virtually impossible to continue to
manage and visit all the depots
and give enough time to this
demanding role, so he decided
to change the company structure
and introduced the first fully
autonomous Branch Manager.
Boroughbridge was to be the
first branch - but who would
take on the post?
Enter Justin Mumby, who
had been with Russell’s as a
salesman for three years until
2014 .Justin felt that in order to
really develop himself and his
career he wanted to experience
the agricultural machinery
business from different
perspectives. His first port of
call was the PICHON Group,
manufacturers of slurry tankers
and manure spreaders based in
Guipavas in France.