“ THE line-up of organisations and brands coming to LAMMA this year reads like a ‘ who ’ s who ’ of the agricultural world , from both here in Britain and abroad ,” says Sarah Whittaker-Smith , LAMMA event director . “ Visitors can also take advantage of several new and returning features to hear the latest updates , learn from industry experts , network with others , and have a bit of fun in the process .”

Visitors will undoubtedly be keen to get a glance at those which were unveiled at Agritechnica in 2023 including the Valtra S tractor series , Massey Ferguson 9s tractor range , as well as the Fastrac 4220 iCON and 542-70 Series III Loadall .

Czech implement manufacturer Bednar will also have their DIRECTO NO direct drill on stand , which boasts the potential for up to three hoppers to give farmers many options for applications and planting .

Other machinery giants will also be sure to impress with some of the biggest kit at the show . As the winner of an Agritechnica 2023 Gold Medal , New Holland ’ s brand new CR11 combine harvester offers higher throughputs , reduced grain loss , and more automations .

The Case IH Quadtrac 715 is the brand ’ s most powerful tractor ever produced , delivering a huge 778 peak horsepower at 1,900 rpm .

Case IH Marketing Manager Neil Macer said : “ Here at Case IH , we ’ re delighted that the new Quadtrac 715 - the most powerful tractor ever produced by the brand - will be making its UK debut at LAMMA ’ 24 . LAMMA is a key event in the agricultural calendar for machinery lovers , and we are sure the Quadtrac will be a must-see piece of kit at the show !”

Demonstrations of the latest products

Big brands like JCB , Malone , Case IH , and Valtra are due to demonstrate their latest equipment in front of visitors in the Demo Zone , which returns after a successful launch last year . The LAMMA 2024 Demo Zone will include the following :

Valtra Q Series

The Q Series offers the “ perfect combination of power , practicality , precision , and performance for enhanced efficiency and profitability ”. Everything about it is intelligently designed to maximise visibility and all-day comfort .

Case IH Optum 340 AFS Connect

With an upgraded CVXDrive transmission , the Case IH Optum 340 AFS Connect provides enhanced performance , durability , and reliability . Its new , more spacious suspended cab is one of the quietest on the market , and AFS AccuTurn Pro combines automatic steering and headland turning functions for complete automation .

Merlo TF38.10 TT telehandler

Offering a lift height of 9.5m , maximum capacity of 3.8t and ground clearance of 460mm , the Merlo TF38.10 TT includes features like cab suspension , chassis levelling and boom side shift . The telehandler also claims a reduction in fuel consumption by 18 %.

New Holland T6.180 Methane Tractor

Winner of the 2022 Sustainable Tractor of the Year , the New Holland T6.180 is the world ’ s first methane powered tractor . With reduced particulate matter , nitrous oxides and other harmful gases , it can save 80 % of emissions while delivering the same power , torque , and durability as a diesel equivalent .

LAMMA Live Informative seminars return to the LAMMA Live theatre , previously called LAMMA Torques . Agreena ’ s Thomas Gent will unravel the enigma of carbon

farming , with further insight from organisations such as LKAB Minerals and FarmPlan .

Frontier Agriculture will demonstrate their new closed transfer system , which is specially designed to make handling of crop protection and nutrition products safer and more sustainable .

Nick Badger , commercial manager at Frontier Agriculture , said : “ We ’ re excited to bring Frontier ’ s closed transfer system to the LAMMA Live Theatre at this year ’ s show .

“ We understand that farmers and wider supply chains are looking at how and where crop production practices can be done more sustainably , but on-farm safety is always a priority too . We know the closed transfer system can deliver against these objectives and we ’ re really looking forward to demonstrating that at LAMMA .”

Get ahead with the Career Zone

Jobs in Agriculture - proud member of the LAMMA family and powered by Farmers Guardian - is launching its very first Careers Zone at LAMMA in 2024 . Companies and organisations like AGCO , Carr ’ s Billington , City & Guilds , McHale , TIAH , and G ’ s Fresh will be on hand to help visitors explore and discover career

LAMMA 2024 will be open from 8.30am-5.30pm on Wednesday and 8:30-4:30 on Thursday . Scan the QR code to register for free tickets or visit www . LAMMAShow . com Those wanting to be the first to know updates about the show can sign up for the event newsletter at bit . ly / LAMMA _ News .

paths and roles within the industry , whether they are students , graduates , recruiters , or simply looking for a change .

Stephen Jacob , CEO of TIAH , said : “ We ’ re thrilled to be at the new Careers Zone for LAMMA 2024 . We ’ ll be showcasing our online service for skills and career development in the agricultural and horticultural sector .

“ Whether you ’ re a student seeking guidance on career paths or a professional looking to advance your skillset , our tailored tools and resources will support your growth and success . Come find us at the Careers Zone and explore how TIAH membership can help you reach your full potential .”

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