The Farmers Mart Dec-Jan 2020 - Issue 66 | Page 12

12 MIDLANDS MACHINERY SHOW
DEC/JAN 2020 • farmers-mart.co.uk
PRECISION DRIVES
EFFICIENCIES AT
THE MIDLANDS
MACHINERY SHOW
Precision agriculture and connectivity
were hot topics at the Midlands Machinery
Show last month, with new technology
and efficiencies in the spotlight.
FARMERS from across the country
headed to the Newark Showground to
see the latest machinery, peruse almost
300 exhibitor stands and discuss
innovative technologies in the
dedicated seminar theatre.
Smart farming proved
a particularly popular
topic, with John Deere
and Fendt focussing on
how connectivity can
improve efficiencies.
“Through JDLink we
connect machines to the
farm office, allowing customers
to track their fleet and monitor
machine health, as well as transferring
agronomic information straight from
the field,” says Jack Howard, precision
agriculture specialist at John Deere.
“We’re trying to maximise time in the
field; we had a good selection of agri-
cultural students and discussion about
Big Bale North | 01405 862240 | bigbalenorth.com
connectivity from both a customer and
dealer point of view.”
There are benefits on the agronomy
side too, he adds. “The latest apps make
it very easy to keep track of machinery,
get advice on seed, spray and fertiliser
rates and monitor machine productivity
by working together with, and being
connected to, the dealer, farm adviser
and other suppliers.”
‘ Smart farming
proved a particularly
popular topic ’
Fendt discussed smart farming as
another way to improve efficiencies
and brought along its FendtONE
system which offers integrated con-
nectivity between the office and the
machines, merging them into a single
operation unit.
Calders & Grandidge | 01205 358866 | caldersandgrandidge.com