The Farmers Mart Dec-Jan 2019 - Issue 60 | Page 24

24 MIDLANDS MACHINERY SHOW
DEC/JAN 2019 • farmers-mart.co.uk
CALDERS & GRANDIDGE
01205 358866 - www.caldersandgrandidge.com
FARMSTAR LTD
01302 786786 - www.farmstar.co.uk
FLAILS DIRECT ENGINEERING & HIRE LTD
5TH MIDLANDS
MACHINERY
SHOW BRANDED A
GREAT SUCCESS
VISITORS at this year’s Midlands Ma-
01427 718561 - www.flailsdirect.co.uk
GRAHAM HEATH CONSTRUCTION
01270 781158 - www.gh-construction.co.uk
chinery Show were enthusiastic about
the rebranding that was launched at the
Show. Since its inception in 2014, the MMS
team have been listening, developing and
constantly checking feedback to refine the
event to make it the perfect platform for
exhibitors and visitors. The new branding
was evident around Newark Showground
on flags, signage and promotional material.
The team, responding to feedback, have
refreshed the band to represent the growth
and development of MMS whilst retaining
a nod to the ploughshare emblem to show
that agriculture is at the show’s roots.
Of the 300 stands exhibiting, 61 were
new for this year. The space allocated to
stands and the new demo area was up by
38% on 2017 and the team were delighted
at attendance which was 25% up on Day 1.
99% of the visitors surveyed at the show
said they’d come again.
Following on from last year’s success,
Woldmarsh, who also sponsor the show,
increased the size of their 4 x 4 test drive
area bringing together seven dealerships
and over 300 vehicles. Listers Toyota
Boston and Grantham again displayed a
full range of Toyota’s most versatile four-
wheel drives from the durable Hilux pickup
and new Land cruiser commercial rang-
es. Duckworth Motor Group brought the
award-winning Isuzu D-Max and Ben Duck-
worth, Dealer Principal at Duckworth Isuzu
commented, “We’re excited to support The
Midland Machinery Show and be part of
making it such a great event. Our range of
Isuzu’s are the perfect partner for this show,
demonstrating capability, reliability and a
true workhorse nature, ideal for all business
and industry needs.
Stuart McKenzie, CEO of Woldmarsh said,
“If you want to do business with farmers,
MMS is the place to be. It’s one of the
few events where farmers are genuinely
interested in doing business. Every conver-
sation is a potential new lead”.
For the first time NRoSO and BASIS points
were available to visitors to the Show and
there were additional BASIS points for
attending the technical seminars in the LEC,
which saw record numbers of attendees
this year. One of the founder members of
MMS, Garford Farm Machinery ran a sem-
inar on ‘weed control’ and Harry Coppin,
Salesman, said ‘It’s obvious that the team
have listened to our feedback because we
have seen an increase in promotion of the
event using social media and advertising
has been across a wider variety of publi-
cations which has obviously paid off for us
because we have had a lot of interest on
our stand. We are local and being able to
bring kit onto our stand has been positive
for us. Networking with other exhibitors, it