The Farmers Mart Autumn 2017 - Issue 52 | Page 19

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Farm News

New role at BLCS for Debbie

The British Limousin Cattle Society has appointed Debbie Butcher to the new position of Communications & Marketing Manager .
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DEBBIE HAS BEEN WORKING AS THE Senior Beef and Lamb Analyst with the Agriculture and Horticulture Development Board ( AHDB ) for the past 10 years or so . At AHDB , Debbie has built a particularly strong knowledge and understanding of the beef industry . She has acted as a voice of the sector on market intelligence and production related matters in the UK , the EU and further afield . As well as producing weekly and monthly publications she has developed close working relations with many key industry bodies and the wider supply chain . She also has an awareness of related legislative and policy developments .
Commenting on her appointment Debbie said : “ As the Agriculture industry speculates on what the Brexit vote means for the United Kingdom ’ s beef farmers , pedigree and commercial , there is no doubt that changes and challenges are on their way .
The industry is already moving to one being more driven by efficiency and profitability .
“ There is little doubt that cattle with the genetics to convert food efficiently , reach slaughter weights earliest and deliver carcases consistently hitting target grades will be in greatest demand ; they already are . Retailers have been sending a clear message for some time about the size of the carcase they want . The change in market focus is one that I think fits the Limousin breed extremely well ; medium sized cows delivering fast growing quality calves with top grades , good yields and high killing out percentages .
“ With this in mind , I am delighted to be bringing my experience to the Society as I start to work on behalf of members promoting the Limousin breed and the work of the Society to every level of the beef industry .”

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