The Farmers Mart Aug/Sep 2016 - Issue 47 | Page 89

Farm
BobName
Wild

LOYALTY FROM STAFF
AND CUSTOMERS
So has all this been a oneman show? Not at all. Bob has
an extremely loyal team of staff
around him many with more
than 10 years or more service
which is why the level of
service and customer retention
is so high. As Bob said, “We
function very much as a family
business here and a close knit
team”.

‘We function very
much as a family
business here and
a close knit team’
Indeed he will often still
head into the workshop and
pick up the tools again if the
need arises.
Following the family theme,
Bob is delighted that son,
Richard is now firmly in the
business and has been so
for four years. Richard joined
the business after spreading
his wings far and wide whilst
deciding on his long-term

path including working in
America at a water sports
centre driving and working
on boats for four seasons.
He then moved to Australia
working on construction sites
in Sydney, Canberra and
New South Wales picking up
a wealth of experience and
knowledge along the way.
Finally, he made the decision
to return to the UK to settle
down but also he was drawn
back to the UK as he had
always been around farming
and from his experiences
worldwide, he had lots of
ideas - in particular to build up
a construction machinery arm
to BWM. This he has achieved
and the construction side
buys and sells across the UK
and the globe. Richard is also
very much hands on with the
machinery side as well. As
Richard said, “I look forward to
Mondays. No two weeks are
the same in this business!”
As both the Machinery
and Construction sides have
blossomed, Bob and Richard
feel they have outgrown the
current site and they already

rent large storage facilities
elsewhere.
“It would be good to find
a site where we could bring
everything together as one,
but still stay in the Calder
Valley,” Bob explained.
When I asked about the
secret of success both
agreed it was down to three
fundamentals: hard work, the
personal touch with customers
and funding the business

solely from self-generated
revenue.
Bob Wild Machinery is
very much a traditional family
business that has grown and
developed with the times,
embracing all that online
and technology bring but
never forgetting the need
to maintain personal service
to all its customers large or
small. We wish them continued
success.

www.farmers-mart.co.uk Aug/Sep 2016 89