The Farmers Mart Aug/Sep 2014 - Issue 35 | Page 44

SHEEP BWMB - Passion for an Industry Commitment to a tradition IAN WILKINSON recently visited the BWMB HQ in Bradford and discovered a highly professional and impressive organisation that works hard to promote and sell British wool worldwide. I had the pleasure of meeting up with Gareth Jones at the British Wool Marketing Board’s impressive headquarters in Canal Road, Bradford which is also home to one of their 11 depots around the country - which can hold up to a million kilos of raw wool. Gareth explained the ethos of both BWMB and the auction process whose main aim is to maximise the revenues for the UK’s wool producers. Although the UK now only contributes two percent of the world wool production, it still has a universal name for quality and diversity drawing from 60 different pure breeds with over 100 potential grades. The sad fact is that since foot and mouth – coupled with changes to the farm subsidies 44 Aug/Sep 2014 FarmersMart regime - 15 million kilos a year less is now produced than in 2000. THE QUALITY OF BRITISH WOOL IS UNSURPASSED Quality, however, has never reduced and much of the UK’s production (60 percent) goes for carpet production. Most of world’s finest Hotels know the benefits of British wool carpets and just about every airline uses British wool carpets and upholstery - such is the hardwearing quality of UK wool. BWMB has a unique electronic auction system that is the envy of the world which ensures the producers maximise the value of their wool and receive the true market value for their wool. A small sample of every bale of wool is tested in detail for vegetable matter, colour, and yield after grading and packing. This means buyers can purchase unseen with total confidence. All details are contained in the pre-auction catalogue so when it comes to the auction, they are fully prepared to bid. First bids are logged within two seconds and the sale is usually closed within 10 seconds showing the bid price. A WORLD AWAY FROM LIVESTOCK AUCTIONS! The auctions are very different to the crash and clatter of a livestock auction! The well-dressed auctioneers still sit facing the bidders; but there is no rapid fire, babble, shout and crash of the makeshift gavel pointed at the bidder s (clad in muddy wellies and Barbour jacket), Instead there is the almost silent tapping of laptop keys and the almost imperceptible ping of a concluded sale – all highlighted and followed on large plasma screens by smartly clad men and all in the serene surroundings of an air-conditioned room – not a grumpy BAA scratching of hooves , or clattering pen in sight. The shearing season runs from May to July with the selling season from July to June of the following next year. Each sale consists of about 1.5 million kilos of wool, each lot comprising 8-9 tons (about 24 bales) and each has a reserve price set. Those unsold or which do not meet their reserve are re allocated to a future sale. The 2013–2014 selling season completed at 99% of all wool sold, with an average increased price. Buyers can buy now or buy forward, securing at the day’s price – all payments are made in full before collection, which ensures that BWMB have no bad debts. It is an interesting experience and after my visit, I felt assured that the future of British wool is in the finest possible hands with BWMB. To read more, visit www.farmers-mart.co.uk