The Farmers Mart Aug/Sep 2013 - Issue 29 | Page 70

bradley “We are an engineering manufacturer rather than a marketing company and we recognised that we needed to bring our innovation, such as our new brake, to market in a way that our existing and future customers would not only understand, but completely identify with,” said Mr Bott. “In recent years we have focussed upon markets in the UK and Ireland with a premier brand of well-engineered components serving a wide range of sectors, including agricultural, leisure and commercial. “Competition is tough and we need to maintain our market leadership and build a more innovative and proactive online presence that engages with our customers. We are doing this by modernising our website to be more appealing and functional with more interactive technical data on all our products, including technical drawings, so customers can choose the right products that are fit for purpose.” The second website focuses on Dixon Bate, acquired by Bradley in 2009 for its towing technology that complements the Bradley brand and adheres to the parent company’s core principles and future strategy. A third website focuses upon Bradley’s desire to enter the security market. Pinpointpal is an innovative and discreet vehicle tracking device that can be fitted to any trailer or piece of agricultural equipment to identify its whereabouts on the farm or indeed if stolen. “This is a key strategic investment for us as farmers are in the situation where they are faced with increasingly costly insurance for their trailers. It protects the assets and gives the police an evidence trail,” added Mr Bott. www.towingandtrailers.com | Tel: [phone] | Email: [email protected] COUPLINGS & PARTS Braked and unbraked couplings from Bradley, Knott, Alko and others plus spares including dampers, drawtubes, bellows, handbrakes. brakelinks and more. “If you need one we probably have it” WHEELS & TYRES Trailers and Trailer parts specialitsts A huge collection of Wheel & Tyre combinations including 8”, 9”, 10”, 12”, 13” and 14” variations. We also supply Wheels and Tyres seperately. With over 2500 different trailer parts in stock, Towing and Trailers Ltd is one of the largest independent stockists of trailer parts in the UK BRAKES & PARTS Everything you need including backplates, shoes, parts and cables to build brand new brakes or get your current ones back up to speed. We are proud to be the biggest stockist of Bradley Doublelock parts We do services & repairs on trailers! We keep up to date on legislations LIGHTS & LENSES It is easy to have 100 LED lights 10 of 10 different lamps, but we have over 200 DIFFERENT LED Lights on stock Active NTTA Members SUSPENSION & PARTS We stock a large variety of suspension from braked and unbraked units with or without hubs through to stub axles for off-road use, plus all the spares. ELECTRICS We have many different items including plugs, sockets, cable, connectors, relays and more that will help you wire a trailer exactly to your specification. 70 Aug/Sep 2013 FarmersMart To read more, visit www.farmers-mart.co.uk