The Farmers Mart Aug/Sep 2013 - Issue 29

INDUSTRY NEWS Broadband boost would help boost economy, say Brits Improving broadband provision would give a bigger boost to the economy than other key technological innovations, British people have said. In polling carried out for the Countryside Alliance, four in five (80%) of all adults agreed that rolling out high-speed broadband across the whole of the UK would have a positive impact on the economy, rising to 85% among rural dwellers. This measure outscored greater investment in renewable energies (72%), and major transport projects such as Crossrail (54%), a third runway at Heathrow (51%), building a new international airport (52%) and HS2 (45%). • More than two-thirds (69%) of the British public think that the Government’s focus should be on ensuring that everyone in the UK has a broadband connection – even if that comes at the expense of maximising broadband speed in the most heavily populated areas. Fewer than one-in-ten (9%) thinks the Government should focus on maximising speed in major urban areas. • Rolling out high-speed broadband across the whole of the UK is the technological improvement that the British public most widely believe will impact positively on the UK economy. Four-in-five (80%) of all adults agree that it would have a positive impact, rising to 85% among rural dwellers. This measure outscores greater investment in renewable energies (72%), and major transport projects such as Crossrail (54%), a third runway at Heathrow (51%), building a new international airport (52%) and High Speed 2 (45%). • Nearly three in ten (29%) rural dwellers are dissatisfied with the speed of their broadband connection, compared with only 18% of urban dwellers. Executive chairman of the Countryside Alliance, Barney White-Spunner said: “Innovations in digital services mean it has never been more important that rural business and people living in the countryside have access to broadband and good mobile phone signal. “Broadband is the most important technological innovation to kickstart the rural economy and the Government needs to ensure that those living and working in the countryside do not fall behind their urban peers because they cannot access it.” ‘Economy rising to 85% among rural dwellers’ MAGIC THERMODYNAMIC BOX GOES RURAL Growing interest in the renewables sector has seen an increasing number of people in Britain’s rural areas choosing thermodynamic systems as an alternative way of heating their hot water. As a result, new products are coming on board that are worthy of consideration. The Magic Thermodynamic Box for example, – from Essex-based The Magic Thermodynamic Box Ltd – market leaders in this field - is attracting interest since the introduction of this innovative, energy-saving renewable product into the UK market. Jake Ambrose, the company’s Technical Director, explained how it works. “The product works on the principles of thermodynamics, where a compressed hot refrigerant gas from the compressor passes through the heat exchanger (condenser) which then transfers the heat into the hot water tank. “After this hot refrigerant gas turns into a liquid it is passed through the thermodynamic evaporator panel where it absorbs heat from the outer environment. “People who live in the rural part of country where the availability of gas is limited can benefit from such a thermodynamic system to reduce their fuel bills. Already several thermodynamic systems have been installed in places where there is no gas supply and the people who are using these systems are seeing savings on their fuel bills,” Jake added. “A single thermodynamic system is able to heat water cylinders up to 500 litres. This makes the product suitable for dairy farms, vegetable processing industries and other similar sort of agricultural applications. “Thermodynamic evaporator panels are capable of absorbing heat from sub-zero temperatures which makes the system even more suitable for rural applications where it gets very cold in the winter time due to the exposed landscape. Thermodynamic systems perform exceptionally well in sunny, rainy and windy days. “The thermodynamic system is a hassle-free product to install and it can typically be done in a day. Also, the basic operation of thermodynamic system is simple to understand. Due the smaller size of the evaporator panel and the lower noise level of this product it can be fitted into smaller spaces.” For further information please visit: www. magicthermodynamicbox. com 16 Aug/Sep 2013 FarmersMart To read more, visit www.farmers-mart.co.uk

The Farmers Mart Aug/Sep 2013 - Issue 29 | Page 16