The Farmers Mart Apr-May 2019 - Issue 62 | Page 15

FARM NEWS 15
• APR/MAY 2019
Award-winning ArableAware
podcast returns for Season Two
ADAMA’s award-winning ArableAware podcast has
returned with the launch of its second season of
programmes which are aimed at providing UK arable
growers with the latest crop protection news and advice.
IN show one of the new season, which is
available to download now, ADAMA’s Fun-
gicides and Herbicides Technical Special-
ists, Andy Bailey and David Roberts, are in
Hampshire with Will Butler, Farm Director of
Whitewool Farm, to look at how his cereals
have fared over the winter, what the season
ahead might hold in terms of disease and
weed pressures and his strategies for fungi-
cide control programmes.
The new show also includes pre-record-
ed interviews with Lincolnshire grower,
Simon Gadd, and Steve May, Farm Manager
at Fromant and Sanders in Northampton-
shire, who share their cropping insights, dis-
ease pressures and black-grass problems.
The cast are also joined by Sam Watson
and Robin Jackson from The Small Robot
company who talk about the success of
their recent crowdfunding campaign and
how their prototype Robot Tom is using
new technologies to make arable farming
more efficient, sustainable and profitable.
www.adama.com/uk
Dairy marketing
hits the big screen
CINEMA advertising will be used for the
first time in AHDB and Dairy UK’s £1.2 million
consumer marketing campaign, which runs
nationwide for ten weeks from 11th March.
Now in its second year, the promotional
activity will also include videos on social
media and on-demand TV alongside
digital outdoor advertising throughout
London.
The campaign will continue to target
millennials (16 to 35 years old) including
young parents through the spoof organi-
sation - ‘The Department of Dairy Related
Scrumptious Affairs’ using emotive taste
messages to remind them about the nutri-
tional value of dairy.
Judith Bryans, Dairy UK chief execu-
tive said: “We want millennial parents to
re-evaluate their love of dairy so have
heavily invested in media that will drive
noticeability and engagement. ”
Attitudinal research conducted after the
first year of activity showed 8% of the tar-
get audience were less likely to cut down
their dairy intake and 11% were less likely
to replace dairy with alternatives.
Farmers can promote the campaign local-
ly by ordering branded posters, banners,
re-useable coffee cups and car stickers to
use on-farm and at local events from dairy.
ahdb.org.uk/materials
www.ahdb.org.uk
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