The Farmers Mart Apr/May 2016 - Issue 45 | Page 38

Rickerby Ltd

Product, people & place proves
the right mix for Rickerby
Ian Wilkinson headed for Carlisle to visit the 15th
Annual Show day for the Rickerby Group.
»»SPANNING TWO DAYS THIS
is no small event, in fact it
is a key event in the local
agricultural calendar. Some
15 years ago it took place in
Carlisle Workshops but now
it is always at Rickerby head
office. In its initial stages it was
one day and attract around
250 people, but now it’s a
two day event that regularly
attracts some 4,000 plus.

Shows like this don’t
organise themselves and as
soon as one show closes,
planning gets under way for
the next - starting with the
show magazine produced in
conjunction with Cumberland
Newspapers, packed full
of information alongside
interviews from up to 150
customers. Every franchise
Rickerby have is covered.

38 Apr/May 2016 www.farmers-mart.co.uk

Manufacturers are encouraged
to support the show of
which nearly all do with both
equipment and account
managers attending. The
outside yard is jam packed
with machinery, inside the main
shop and workshop contains
stands etc and as ever, a big
marquee is erected in the yard
to accommodate the bigger
machinery. There is always

something
to help oil the wheels of
the deals. This year it was
Mr 0% finance for deals
on the day which certainly
proved successful as many
manufacturers offered this
resulting in some machines
being sold five times!