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showcasing the very best of pedigree and commercial cattle. This event is a true celebration of British Beef and this year we have a very strong commercial focus, introducing a consumer element so we hope to attract a range of audiences to Bakewell.
“ The Agricultural Business Centre is in the centre of town so we are really looking to generate a strong community response to the event. A vital part of our mission for the NBA is educating the consumer so by hosting the event at Bakewell we hope to encourage members of the public to come along and see what the beef industry is all about.”
FUTURE BEEF FARMER CHALLENGE
For the second year running, NBA Beef Expo will hold a unique contest aimed at testing the skills knowledge and
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abilities of teams and individual young beef farmers. The Future Beef Farmer Challenge was launched in 2015 and was the first of its kind in the UK. This year the NBA are encouraging beef farmers aged 36 and under to take part either as a team or individually. This contest underlines the tremendous calibre of forward thinking, young beef farmers across the UK and is this year will run in association with AHDB Beef and Lamb, Carrs Billington, XL Vets and Derbyshire Federation of Young Farmers Clubs.
In addition to this, NBA has introduced The Story of British Beef, a major consumer showcase to their 2016 programme. British beef is the best in the world, with farmers producing high-welfare, high-quality meat that is fully traceable, but as consumers, we’ re not making the most of this fantastic food.
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Shoppers tend to stick to what they know and The Story of British Beef brings together beef producers, local butchers and the University of Derby to tell the tale of this fantastic British product. The story starts of course on the farm, Visitors will be able to see examples of a beef cow and calf, a store animal ready to go to market and a full matured animal, and learn about how they are cared for. This is followed by butchery demonstrations which will be carried out by multi awardwinning Derbyshire butcher, John Mettrick. John, who is one of only 10 Master Butchers in the UK, has also been named Britain’ s Best Butcher, Britain’ s Top Shop National Winner and Best Online Butcher, so he certainly knows his beef. From the different cuts of beef John will produce, Chef’ s from the University of Derby will then then present cookery demonstrations with tastings for visitors. |
Chris Mallon, NBA Chief Executive said:“ The Story of British Beef is a new element for Beef Expo in 2016. This is the biggest beef event in Britain and it’ s only right that we use opportunities like this to give consumers information about where their beef comes from, and the skills and dedication of all those involved in its delivery to consumers including farmers, butchers and chefs.”
Some 20 Breed Societies will be displaying the very best in pedigree and commercial beef breeding stock and more than140 commercial and educational stands will be providing the latest information on genetics, breeding, nutrition and the industry’ s latest technical developments.
Tickets for the event, farm tour and dinner can be booked online or by contacting organiser Euan Emslie Tel: 01430 441870 www. beefexpo. co. uk
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