The Farmers Mart Apr/May 2015 - Issue 39 | Page 86

Russells Farm Farm Name Machinery Open Days VADERSTAD’S VISION REMAINS, ‘BUILD IT TO LAST’ »»Vaderstad’s vision is to supply modern agriculture with highly efficient machinery and methods primarily for Drilling and Tillage. The company’s motto says it all: “Build It To Last” Today, Vaderstad is a MultiNational Business Group Turning over 230m Euros. Based in Sweden, it operates across 40 Countries with sales into 19 European countries as well as Canada, the US and Australasia. This hugely successful business was the brainchild of by Rune and Siw Stark back in 1962. They had a 30 hectare farm in Vaderstad – hence the name. In 1967, Rune had developed the first folding harrow, the Väderstad steel harrow that was better than traditional wooden harrows. Very quickly neighbours and friends were asking Rune to build them anew harrow, and from then on, the business steadily expanded to become the enormous success it is today. Our main production site is in Väderstad Vaderstad’s main production sites are in Väderstad and Overun with an assembly plant in Liski, Russia. All these plants are highly automated supported by a 100 strong development team. The company also has a sister company, Seed Hawk, located in Langbank, Saskatchewan, Canada, with 198 employees involved in the development and manufacture of air seeders (Direct Drills) which has made them market leaders in Canada and Australia. Owned by the second generation of the Stark family, together with Siw Stark, several members of the family work in the business, headed up by the impressive Christina Stark as CEO. One of the many keys to the company’s success is its Rune Stark, Väderstad 1964 86 Apr/May 2015 www.farmers-mart.co.uk ability to work as a cohesive team always focussed on understanding the conditions in different countries throughout the globe. In 1990, they began establishing a sales subsidiary in England and there are now 12 sales subsidiaries responsible for sales, service and aftersales. In each country, the subsidiary is set up together with ambitious and knowledgeable farmers. Christina Stark, CEOHenrik Gilstring, Controller Bo Stark, Sales Director, Nordic countries ‘many opportunities for today’s arable farmer’ Every subsidiary has a network of highly knowledgeable dealers who can support and advise today’s farmers on the best option from the wide Vaderstad range. E control is now a new modern control APP downloaded to an iPad which improves operation and efficiency to an even higher level. There is no doubt that investing in VADERSTAD generates significant benefits and many opportunities for today’s arable farmer. Crister Stark, Chairman of the boardLinnéa Stark, Communications Manager Andreas Stark Production Director