The Farmers Mart Apr/May 2015 - Issue 39 | Page 45

Totley Hall Farm the triumvirate. Edwin told me it has been many years since there were open fields next to the farm gate. “Next door used to be a business school and polytechnic but that was knocked down to make way for housing and we are now surrounded by residential dwellings. Our nearest farmland is about 200 yards away. Where we are situated has always been good for involving the public in attractions here, though. So in our early days here we had bits of everything. We had pigs, chicken and sheep, soft fruit, potatoes and cereals. We just tried to make the best use of our land and buildings. At one point we were selling quite a bit of meat including lamb and pork, plus we sold eggs and soft fruit.” Today, the farming operation is centred on a 240-strong flock of Poll Dorset breeding ewes and the family is involving the public more than ever. Indeed, for the past 11 years the lead up to Christmas has been particularly hectic, as the Pococks have embraced the Nativity. Edwin told me: “The reasons for changing to what we do today were purely economic considerations. Our pig unit was too small to be able to carry on profitably; we gave up retailing meat because of increased hygiene rules and the costs of them all; and although our Beeston Castle 01829 262100 soft fruit enterprise did very well for many years, we saw a gradual loss of our customer base that we felt was down to shopping habits altering. Such things as people not making their own jams like they used to was one consideration, the other was that in order to continue we were at the stage where we would have had to invest in new plantations. We took the decision that it wasn’t worthwhile.” The catalyst for the Pococks’ diversification into Christmas came about when Edwin and Jenny took a ‘busman’s holiday’ to Devon. Intrigued by a nativity play being run as an attraction on a farm, they went along to study it firsthand. They were Chelford 01625 861122 ** Pedigree and Commercial Livestock ** Fine Art and Antiques ** Horticultural, Produce and Machinery ** Property Sales and Valuations ** Producing an unrivalled, Professional, Valuation, Auctioneering & Estate Agency Service throught the Region. Pleased to be associated with Edwin Jenny And Chris Pocock of Totley Hall Farm For details of all our Professional Services, and our sales at Beeston Castle, Chelford & Marshall House — see www.wrightmarshall.co.uk impressed and felt it would work in Totley. They now just needed some lambs born at the right time. “We’d always had sheep on the farm but when we went down the nativity route we needed a source of early-born lambs that could be born just before we started the plays and right up until we finish the season just before Christmas,” Edwin said. “We needed ewes that would lamb at that time of year and we found that the Dorsets are the only indigenous breed that will lamb all year round. ‘240-strong flock of Poll Dorset breeding ewes’ “We bought 50 ewes from Jim Dufosee, one of the breed’s most respected breeders, down in Wilt ͡