The Farmers Mart Apr/May 2014 - Issue 33 | Page 79

AGCO

indoor facilities at the NEC
provided the opportunity to
show our massive range of
equipment to our customers
in a professional space, in
a business-like manner and
without any distractions. As
well as being able to look
closely at specific machines,
customers could also talk to
senior executives, staff and
specialists in comfort, in great
detail about their specific
needs and, in many cases,
with their dealers at the same
event,” adds Mr Sleath.
One customer, Chris
Gardner, from Mill Farm
Ashorne, in Warwickshire, who
runs a specialist grassland
and agricultural contracting
business, praised the show
for the choice of venue and its
professional approach. “The
NEC is an excellent venue –
warm and dry! We found the
show was well laid out and
I really appreciated the way
we were able to take a long,

detailed look, at the equipment,
without feeling we were being
hassled by salesmen, there
was no ‘hard sell’. But as
soon as we did want extra
information somebody was
always available to provide
what we wanted.” Sam Mercer,
Sales Director of the Reekie
Group, travelled to Birmingham
with two coach loads of
customers from its depots at
Perth, Stirling and Cupar. “It
was a long way to come from
Central Scotland, more than
six hours travelling, but it was
well worth it. It was good for
our customers to see not only
what Massey Ferguson has to
offer but the other services and
products available.”
“Our customers said
the show put over a very
professional image. The
feedback on the way home
was all positive - they found it
interesting and informative and,
despite the long journey, well
worth the visit,” Sam told us.

To read more, visit www.farmers-mart.co.uk

FarmersMart Apr/May 2014

79