03
Tidbits for Exporters
Getting started in Export
Why Small Businesses
in Nigeria should get
into the export market
If you own a small business in Nigeria, you
really should consider exporting your
goods to other markets. Because, why not?
Nigeria’s population is huge but how large
is your market within Nigeria’s huge
population? Even though available data
shows that Nigeria’s economy has exited
its worst recession in recent years,
domestic customers are still struggling to
recover from it and this might just be time
for small business owners to consider
diversifying their market base by exporting
their products or services. For starters, the
scale of the export opportunity is huge as
more than 95% of consumers and global
spending power resides outside Nigeria.
It’s easy to think that exporting is reserved
for large companies with significant
financial backing. For many small business